| Nadam is an important form of Mongolian traditional cultural life,and an important content of Mongolian traditional sports culture.The study of Nadam is of great significance for the deep development of ethnic traditional sports resources,the promotion of economic development,the promotion of Inner Mongolia Cultural Soft Power,and the promotion of ethnic unity and interethnic exchanges,exchanges and blending.Winter Nadam is not only an innovation in the form of activities,but also a modern development of traditional Nadam cultural connotation.By comparing the similarities and differences of Nadam cultural activities in winter and summer,the author not only helps to understand Nadam culture and its essence,but also provides a new perspective for people to understand the changes,protection,inheritance,and other issues of contemporary traditional culture.Therefore,by using the methods of literature review,on-the-spot investigation,interview and comparative study,this study makes a comparative analysis of winter Nadam and summer Nadam,and draws the following conclusionsIn summer,Nadam has a larger scale,longer duration,more bonus setting,more perfect volunteer service,and more comprehensive live broadcast content of network media;the ceremony of sacrificing sulid is adopted in the opening ceremony;the traditional "three arts of men" Nadam competition has more schedule and types,with a wide range of participants;the cultural exhibition projects and cultural exchange channels are rich and diverse;there are a lot of cultural activities Through reducing the sacrificial links and increasing the elements of modern cultural performance,we can weaken the cultural barriers and obtain more economic benefits.In winter,Nadam is small in scale,short in duration,less in bonus setting,imperfect in volunteer service,and the live broadcast content of network media is limited to the opening ceremony;the ceremony lit by the holy fire is adopted in the opening ceremony;the schedule and types of traditional "three arts of men Nadam competition are not rich enough,and the coverage of participants is small;the cultural exhibition project only has Mongolian winter clothing Competition,cultural display and communication channels are relatively limited.On the characteristics and differences of Nadam in winter and summer in Inner Mongolia.The economic benefit of Nadam in summer is higher than that in winter,which accelerates the spread of Nadam culture,accelerates the commercialization process of Nadam,and improves the overall economic level of Inner Mongolia;Nadam in winter injects new vitality into Nadam,showing its personality and characteristics;the number of tourists in winter is higher than that in winter Summer is much less.The torch lighting ceremony in the opening ceremony brings everyone spiritual pleasure and spiritual satisfaction.In winter,Nadam cultivates and displays more will quality and Mongolian horse spirit of competitors,participants,and tourists.At the same time,based on the research results,the author puts forward the following suggestions: strengthen the publicity of winter Nadam;pay attention to the inheritance and dissemination of Nadam cultural connotation;break through the cultural boundaries,improve the sense of participation of tourists;increase the bonus allocation of Nadam events;protect the development space of Nadam culture;improve the fairness and openness of Nadam. |