Research On The Dynamic Visual Design Of City Identity In Experience Context

With the progress of society,modern urbanization has also continued to build and develop,and the competition between cities has become increasingly fierce.The image of a city is a core element that attracts outside attention and spreads the city.The image of a city represents the external image of the city’s development level,and is also a comprehensive carrier of the city’s cultural heritage and spiritual connotation.Many cities nowadays have a homogenization phenomenon in the dissemination of their own city images,so that the city image does not show unique characteristics,and it is difficult for the public to have a sense of identity.The ultimate goal of a good urban visual image is to enhance the public’s awareness of the city and effectively disseminate urban cultural information.In the digital age,science and technology are developing rapidly,and communication methods are more convenient.People need to receive a lot of information every day in a fast-paced living environment.Nowadays,social and cultural forms have become a form dominated by vision.For the expression of information dissemination in visual culture,dynamic expression has gradually become one of the mainstream trends.Traditional static visual design is single,flat and static,while dynamic visual design not only has the function of transmitting information,but also can bring audiences a sense of "experience" that is not available in normalized static design.In the era of experience economy,"experience" in the field of design has gradually become particularly important.The concept of experience design has emerged at the historic moment.As a new design concept and methodology,experience design has gradually been widely used in various design fields.On the one hand,urban image design is to spread the city,on the other hand,it needs the public to gain perception and recognition.The public’s cognition of the city image is an experience process that needs to interact with the city.Therefore,this topic is based on the design research and discussion of the dynamic visual experience of the city image based on the experience perspective,breaking the normal and static city image design ideas,By taking the dynamic visual experience of the city image as the research and design object of this topic,the purpose is to form the public to obtain a dynamic state of cognition of the city’s image.The image generates new cognition,thereby enhancing the effect of city image communication and promoting the city’s comprehensive competitiveness and influence.First of all,I researched and combed the urban image theory and dynamic design concept,dynamic design performance and development,and dynamic design analyzed the application and development of urban image design.Dynamic design analysis can bring a sense of experience,thus introducing experience design theory.the study.To logically sort out the paradigm shift from user experience to experience design in recent years,and then analyze the experience level and core element construction of the experience design EEI model.The experience design EEI model mid-term,event,and impact three experience levels and city image Exploring the relevance of the cognitive process to further explore the feasibility of dynamic visual design of urban image from the perspective of experience design.From this,the basic path of urban image dynamic visual experience design is based on the understanding of the city and the dynamic visual experience.The construction of design and the generation of urban cognition and other content explore the issues.In the proposal of design strategy,the universal theoretical model based on the experience design EEI model is used as the theoretical basis of the urban image dynamic visual experience design,and the audience can generate new cognition of the city,enhance the effect of urban image communication,and improve the comprehensiveness of the city.Competitive development is the goal,focusing on the three levels of object recognition,experience construction,and cognition generation of the basic path of urban image dynamic visual experience design,to conduct a sub-study of urban image dynamic visual experience design strategies,and propose a dynamic vision suitable for urban image Experience design UCG model.Based on the experience EEI model as the theoretical basis,the UCG model of the urban image dynamic visual experience design is carried out for practical design.Taking the hometown of Chaozhou as an example,the dynamic visual design of the urban image of Chaozhou is carried out.At the same time,it also hopes to provide new ideas for future research in the field of urban image design.Reference ideas and directions.