The Propagation Of Horse Culture In Xilin Gol Area Research

With the continuous development of China’s economy and society,people’s living standards continue to improve,more and more people pursue spiritual enjoyment,and ethnic culture has gradually attracted attention.It has become an important trend of social and cultural development to create excellent regional ethnic culture,excavate regional cultural advantages and inherit excellent traditional Chinese culture.China Horse Association awarded the title of "horse capital of China" to Xilinguole League of Inner Mongolia in Beijing on April 25,2010.Horse culture and horse industry are becoming bigger and stronger in this league city.All kinds of equestrian competitions,horse series products and horse ethnic cultural commodities are booming,showing a good momentum of development,and have stridden forward to the domestic and foreign markets.In the process of gradual development and growth,the dissemination awareness of xilingolema culture is also increasing.Most of the studies on the horse culture in Xilingol are from the historical and literary perspectives.This paper will be based on the communication,combined with the relevant theories of ethnic culture communication and ethnic culture,and first elaborate the connotation of horse culture,including the definition,development process,core concepts and cultural characteristics of horse culture.Secondly,starting from the communication channels of horse culture,this paper studies the current situation of horse culture communication in Xilingol.Thirdly,it analyzes the content and value of xilingolema culture communication.Finally,through the combination of on-the-spot investigation and content analysis,this paper analyzes and summarizes the existing problems,and points out that there are still some problems,such as the simplification of communication mode and channel,the ineffective exploration of high-quality content,and the weak awareness of ethnic cultural brand.Aiming at these problems,this paper puts forward some suggestions,such as optimizing the communication form,creating a multi-level communication structure and excavating the spiritual connotation,so as to carry forward the Mongolian horse spirit Strategy suggestions.