Research On The Dissemination Of Hanfu Culture In Xitang Hanfu Culture And Zhou Hanfu From The Perspective Of 5W

Xitang Hanfu Culture Week is a representative Hanfu cultural activity and an important platform to enhance the public’s understanding of Han culture and its traditional culture.From the beginning of the establishment of Xitang Hanfu Culture Week to the present,in the past ten years,from the holding of activities to the dissemination of Han culture,certain results have been achieved.Taking Xitang Hanfu Culture Week as the research object and the 5W communication mode as the main framework,this thesis explains the cultural communication of Xitang Hanfu Culture Week from the five major sections of communication subject,communication content,communication channel,audience and effect,and in order to better sort out the whole process of cultural communication in an all-round way,this thesis uses the ritual view theory of communication to conduct research and analysis in its communication subject,communication content and communication channel,so that it forms a complete and systematic framework research on the current situation of cultural communication of Xitang Hanfu Culture Week.In this thesis,the communication content emphasized by the 5W theory is the element lacking in the communication ritual view,and the communication ritual view sorts out the symbolic meaning and ideographic functions of human behavior,such as communication forms,programs,and gestures that are ignored by the transmission view.From the perspective of communication effect,the addition of ritual concept makes up for the effect of transmission concept only focusing on short-term and superficial communication,and conducts research and interpretation from the perspective of long-term development.Therefore,this is the main reason why the author combines the 5W theory with the ritual view of communication.This thesis hopes to explain the current situation of cultural communication of Xitang Hanfu Culture Week in detail and completely through this theoretical framework,and on this basis,clarify the shortcomings of Han culture communication and draw some practical enlightenment,in order to provide some reference for future Han culture communication practice activities.This thesis specifically elaborates on the cultural dissemination of Xitang Hanfu Culture Week from five aspects: in the introduction part of this thesis,based on the readability of the article,the background of the topic selection,research significance,research questions,etc.are discussed,and the theoretical framework of the Cultural Week is sorted out.The second chapter describes the cultural overview of Xitang Hanfu Culture Week,explains in detail the cultural characteristics,communication functions and value embodiment,and paves the way for the research on cultural communication of Xitang Hanfu Culture Week later.In the third chapter of this thesis,based on the 5W theory,the author analyzes the cultural communication of Hanfu Culture Week from the communication subject,communication content,communication channel,communication audience and effect,and uses the ritual concept of communication to carry out specific research and discussion.The study finds that Xitang Hanfu Culture Week has the significance of learning and reference in terms of the depth of Han culture excavation,cultural dissemination and the diversity of suitable objects.On the other hand,however,there are some shortcomings: ritual figures are "elitist",weakening the level of public participation;element "commercialization",eroding meaning-building functions;The process is "fragmented",hindering the performance of cultural significance;The content of the ceremony is "superficial",weakening the spread of cultural rituals.Combined with the analysis and thinking of this thesis,the author puts forward several suggestions on the practice of Chinese cultural communication in the new media era: attach importance to equal public participation and strengthen the process of cultural interpretation;Prevent excessive intrusion of commercial elements and ensure cultural significance;Strengthen the expression of content,so that Han culture and rituals can be organically combined;Deeply rooted content creation,mining cultural connotations;Do a good job in strategic planning of mass communication and expand the scope of Chinese culture.Through the research on the cultural dissemination of the typical case Xitang Hanfu Culture Week,it provides a certain reference for the dissemination of Han culture,so that more Hanfu activities become the carrier of spreading Han culture,so that Han culture is full of vitality and vitality again.