The International Competitiveness Of Chinese Cultural And Creative Industries Based On Entropy Method

Cultural and creative industry(CCI)is recognized as a promising industries in the 21 st century.It plays a big role in promoting national economic development and social advance.It is recognized as the new motive power of economic development and the core force of social progress.It is also an important means to expand international influence.With the rapid development of China’s economy and society,our country is also striving to expand the specifications and international status of CCI.Under the new development pattern,the international competitiveness of creative industry has risen to a strategic level.CCI has become a significant breakthrough in China’s economic development and transformation.It is beneficial to promote the export of Chinese culture,promote our country to obtain comprehensive international competitive advantage in the global market,and enhance our soft power.First of all,this paper makes a preliminary analysis of the current situation of China’s cultural and creative industries from the aspects of industrial scale,import and export trade,and finds that the added value and proportion of Chinese cultural and creative industries are increasing,the number of industrial institutions,the number of employees,industrial output value and other aspects of the growth trend,industrial scale is growing,participation in global trade is deepening,the overall showing a healthy upward,vigorous development trend.Secondly,by calculating the trade competitiveness index,the international Michaely fluctuation index,the export growth advantage index and the export contribution rate of China’s creative industry,the international competitiveness level is basically judged: the development of China’s cultural and creative industries has achieved periodic results,the contribution rate of foreign trade has gradually improved,and it has strong international trade competitiveness.In this paper,the entropy method is selected as the evaluation method of the international competitiveness of cultural and creative industries.By constructing the evaluation system of the international competitiveness of China’s cultural and creative industries,selecting the appropriate specific measurement indicators,the data of China’s cultural and creative industries from 2006 to 2018 are analyzed and processed.The international competitiveness of China’s cultural and creative industries is evaluated more objectively from five dimensions: opening competitiveness,market demand potential,industrial scale competitiveness,creative ability and human resources level: China’s cultural and creative industries have certain international competitiveness and the overall level is advancing steadily;Creative ability,overall human resource level,consumer demand potential to achieve sustained and significant growth,in the five dimensions of the weight of the top,to enhance the international competitiveness of China’s cultural and creative industries have a major role;Industrial scale and open competitiveness show more obvious fluctuations,development is more unstable,the weight of the relatively low ranking,is to enhance the international competitiveness of China’s cultural and creative industries.Finally,putting forward a series of measures and suggestions to promote the development of CCI in China and to improve the international competitiveness of CCI in China.