Research On The Problems And Countermeasures Of The Implementation Of The "Grassroots" Cultural Project In Wuhou District Of Chengdu

In recent years,the policy of "cultural benefit for the people" has been launched vigorously.It has interpreted the firm belief that the Party and the government are close to the people and cherish the people.At the same time,it also reflects the policy thought of "governing for the people" in the cultural field."Striving to promote the project of cultural benefit for the people" has fully demonstrated the courage of the Party and the government,although it is only 11 words in short,which is not only an important measure in the construction of public culture,but also the concrete embodiment of the government’s emphasis on people’s livelihood,serving the people and loving the people.Such a move is not a blank check,but a strong reflection of the establishment of policies and financial support.In 2009,the National People’s Congress of the People’s Republic of China and the Chinese people’s Political Consultative Conference were held.At the conference,an important measure was put forward for the project of benefiting the people.A special fund of 908 billion yuan as a special funding will be established by the government to be used in the construction of cultural and people’s livelihood projects.But it has been 11 years since 2009.China’s economic level,the people’s demand for art and the construction of cultural facilities have changed completely.Although the government is increasing the investment in cultural projects and policies,various problems are followed.The most difficult problem is how to make the service system of culture benefit for the people with quality and standard,and benefit most people.In order to solve the above problems and explore a new way out of the policy of cultural benefit,the project of "taking the grass-roots" cultural benefit for the people is chosen as the research object,and studies and analyzes the specific implementation and implementation results of cultural benefit for the people.Wuhou District "grass roots" cultural benefit project has been implemented in 2015,and it is a branch of the city’s "Grass-roots" cultural benefits.The project is mainly concentrated in the art performances in the activities of benefiting the people.The budget of the Department allocated by the city to ensure the smooth progress of the project is guaranteed.In addition,multiple departments jointly released a document to all districts(cities)and counties of the city,which requires that all districts(cities)and counties of the city must allocated funds to guarantee the smooth progress of the "Grass-roots" cultural benefit project in the region,and complete 40 performances every year,and make complete requirements for performance quality and performance content.Among them,the "Grass-roots" cultural benefit project in Wuhou District of Chengdu is the benchmark of cultural benefit of Chengdu.In the five years since the project was launched in Chengdu,as the co organizer of the project,the Publicity Department of Wuhou District Committee not only can fulfill 40 performances undertaken annually and 3-5 performances purchased by the Publicity Department of the Municipal Party Committee on time,but also incubate many excellent local literature and art works and win national awards.As far as the project itself is concerned,Wuhou District has been awarded "excellent organization unit" in the evaluation of cultural and civilian project of Publicity Department of Chengdu Municipal Committee of the CPC for five years.However,through the author’s interview,questionnaire and practical work experience,it is found that there are some problems in the implementation of the project,such as inconsistent supply and demand,limited public cultural service mode,single source of funds and lack of diversity of participants.This makes the effect of "taking the grass-roots" culture and benefiting the people in Wuhou District of Chengdu has gap with the previous gap.The author finds that the causes of these problems are: the lack of initiative mobilization of citizens,the lack of project innovation,the lack of regional cultural resources,and the lack of digital cultural platform.This paper takes the subject of research "culture for the people" as public products,uses the theory of public products as the basis for research and solutions.At the same time,it also refers to the mode and methods of Jinjiang District,Qingyang District,Jinniu District and Chenghua District in the main urban area of Chengdu,as well as the economic development of the cities with more developed cultural industry and management policies in China,such as Shanghai,Tianjin and other regions.Based on the above methods,we hope to find the countermeasures that are more suitable for the development of the cultural benefit of Wuhou District in Chengdu,guide Wuhou District "to take the grass-roots" cultural benefit project to better reflect the purpose of "culture benefits the people and people",and improve the quality and participation effect of the cultural benefit project in Wuhou District.At the same time,taking the implementation of the "Grass-roots" cultural benefit project in Wuhou District as an example,share the good experience with all districts(cities)and counties of Chengdu City.It not only enables the people of the city to enjoy the cultural benefits service,but also hopes to discover more high-quality cultural works created by the citizens,and to meet the spiritual and cultural needs of more citizens,and to display their cultural works.And develop the platform to show their culture works to make Chengdu citizens to have a sense of acquisition and happiness.