Research On The Development Of Night Culture Tourism In Guiyang City

As a new form of tourism and cultural consumption that deeply integrates culture and tourism industry,urban night cultural tourism not only meets people’s current high-level deep leisure and immersive experience needs,but also meets people’s current desire to return to daily life scenes and gain a demand for living tourism experience with local characteristics.In 2019,the General Office of the State Council clearly stated in its "Opinions on Further Stimulating the Potential of Culture and Tourism Consumption" issued by it that after vigorously developing the night cultural tourism economy,the development of night cultural tourism in domestic cities has reached a climax.Urban night cultural tourism has become an important indicator to measure the opening activity of a city,the level of urban tourism development,and the degree of integration of culture and tourism industry,and its development has become a hot spot for people to discuss.Various domestic cities have started the development of urban night cultural tourism in different degrees.In the development,from what angle should be used to realize the differentiation of the development of night cultural tourism in different cities,and realize the specialization of urban night cultural tourism from traditional day tourism.At present,the research on this in academia is not deep enough or comprehensive enough.Based on this,this article tries to sort out the innovative development of night cultural tourism in the city,and puts forward the development idea of night cultural tourism in Guiyang city through the empirical research on the development of night cultural tourism in Guiyang city,hoping to develop night cultural tourism with urban character,it can promote the integrated development of urban culture and tourism industry,and promote the transformation and development of tourism cities to urban tourism to provide experience and reference.This article first elaborates the background,significance and goals of the research,combs the domestic and foreign urban leisure tourism and night tourism related research,and uses the local theory,the experience economic theory and the scene theory as the theoretical basis of the research.After sorting out the development process of night cultural tourism in the city,it is proposed that local cultural resources,living environment and lifestyle jointly build the local attraction of the city,and become a place for people to experience local culture and life in urban night cultural tourism.The core attraction analyzes the development path of night cultural tourism in the city from the exploration of local resources,the creation of life-oriented tourism products and the creation of immersive tourism scenes.Then conducted an empirical study on the development of night cultural tourism in Guiyang city,proposed to build an industrial chain for the development of night cultural tourism in Guiyang city based on locality as an effective path,construct a "culture technology and tourism" integrated development model,and construct Guiyang city night culture The tourism development support system is expected to provide a reference for the development of urban night cultural tourism.