Research On The Post-modern Cultural Characteristics Of VLOG In China

VLOG(video blog)is a new video art form in recent years.It takes recording real life as the cultural core and the recording personality as a prominent feature.As one of the forms of contemporary images,VLOG was born in the context of post-modern culture and contains distinct cultural characteristics of post-modernism.From the point of view of form and content,Vlog can be simply regarded as the visualized or visualized presentation of daily life.In essence,post-modern art is a kind of visual art.Vlog itself contains strong post-modern visual cultural connotation,such as the planarization of content and visual experience.The self-presentation in front of the camera is the modification and collage of people’s visual image through media technology.At this time,the appearance of self-image in the image has become a kind of "virtual image" in Mirzov’s words.Everyday life under the lens takes on a surreal quality.All these mean that people deconstruct themselves and emphasize their own personality at the same time.Personalized presentation is also one of the most prominent features in Vlog creation.For Vlog,daily life goes directly into the lens and becomes the composition of art itself.The creation process is random and uncertain.Here,the distance between art and life is dissolved,and daily life is presented in an aesthetic way.The small-scale narration with life-oriented content presents the characteristics of post-modern culture with Vlog decentralization.The fragmentation makes Vlog a representative of the shallow aesthetics without depth in postmodern art.The age of mechanical reproduction is also one of the reasons for the aestheticization of daily life,and the privilege and nobility of art and aesthetics are eliminated.With the development of modern technology,people are willing to use new media to create new art forms and further dissolve the boundary between art and non-art.In the post-modern society,the imprint of consumerism is everywhere.Both the visual culture and the aesthetics of daily life are driven by consumerism.The presentation of daily life in Vlog has also been gradually commoditized,and the realization of content has become the only way for the development of Vlog.Vlogger itself and its life have become consumable commodities,and the delicate life and ritual sense presented in Vlog have become the symbols worshiped and followed by viewers.In the consumer society,consumption behavior has become a unique means for people to construct their self-image.People mark their class through consumption symbols,and the appearance of mass media makes such consumption symbols penetrate into every corner of their lives.Visual culture and image power have penetrated into every part of life.On the basis of exploring the postmodern imprint of Vlog,we should also think about its connection with people’s lives,how it affects people’s lives in a postmodern way,and how it creates and reconstructs the world.