Research On The Visual Image Design Of Guangdong-Hong Kong-Macao Greater Bay Area "City Of Gastronomy"

The Guangdong-Hong Kong-Macao Greater Bay Area has become the most economically dynamic region with its unique advantages.Now the development of the Guangdong-Hong Kong-Macao Greater Bay Area has become a national strategy.In 2019,the Guangdong-Hong Kong-Macao Greater Bay Area Development Plan outlines support for Hong Kong,Macau,Guangzhou and Foshan Carry forward the unique food culture and jointly create a gourmet capital.The Guangdong-Hong Kong-Macao Greater Bay Area will jointly build the "Gourmet City" and jointly promote the inheritance and development of the food industry in the Guangdong-Hong Kong-Macao Greater Bay Area.With the food culture as the link,strengthen the complementarity of resources and work together to promote exchanges and cooperation in the food industry.The visual image design of the "Gourmet City" in the Guangdong-Hong Kong-Macao Greater Bay Area has a positive effect on the joint construction of the "Gourmet City".This article focuses on the research and analysis of the urban brand visual design of the "Gourmet Capital" in the Guangdong-Hong Kong-Macao Greater Bay Area.First of all,by discussing the significance of the Guangdong-Hong Kong-Macao Greater Bay Area to jointly build the "Gourmet Capital" brand,it proposes the value attribute of the brand image design for building the "Gourmet Capital".Secondly,the SWOT model is used to analyze the internal and external competitive advantages of the food culture industry in the Guangdong-Hong Kong-Macao Greater Bay Area.Third,based on the results of the research on the food culture of the Greater Bay Area and the CIS identification system theory,the brand visual image design strategy of the "Gourmet City" in the Bay Area is proposed,and the positioning direction of the "Gourmet City" in the Guangdong-Hong Kong-Macao Greater Bay Area is clarified.Finally,through the experience and strategies summarized in the CIS strategy,the visual image design of the "Gourmet City" in the Guangdong-Hong Kong-Macao Greater Bay Area is carried out,from historical culture,urban development,food culture,Lingnan characteristics,and the "Gourmet City" of the Guangdong-Hong Kong-Macao Greater Bay Area.Development Objectives: Exploring the characteristics of the Greater Bay Area at five levels,and sorting out and design-driven,Lingnan genes,diversified development,cultural foundation,sustainable development,urban character,urban development,and environmental advantages are the characteristics of the development of the Guangdong-Hong Kong-Macao Greater Bay Area’s gastronomy industry.,Expressed from the design of brand logo,standard fonts,standard colors,auxiliary creative graphics and other elements.This article proposes design strategies and design practices for the visual image of the "Gourmet Capital" brand in the Guangdong-Hong Kong-Macao Greater Bay Area.It is of positive significance for the promotion of gourmet culture in the Guangdong-Hong Kong-Macao Greater Bay Area and to the construction of the "Gourmet Capital" in the Guangdong-Hong Kong-Macao Greater Bay Area.