Study On The Visual Image Design Of Guangdong-Hong Kong-Macau Greater Bay Area Based On Cultural Fusion

At present,China’s cultural industry is developing well and the cultures of different regions are deeply blended.Under this background,the author carried out a research on the visual image design of the Guangdong-Hong Kong-Macao Greater Bay Area.Since the concept of Guangdong-Hong Kong-Macao was put forward,there has not been a clear visual image,and scholars have little research on the visual image design of the Greater Bay Area.This study and practice have important theoretical and practical significance for the visual image design of the Guangdong-Hong Kong-Macao Greater Bay Area.For the Bay Area,the design of its visual image is conducive to improving the unity of the visual image within the Greater Bay Area,making the three regions more closely connected,better building the Bay Area brand,telling the story of the Bay Area,and improving the comprehensive competitiveness and international influence of the Bay Area.In Hong Kong,Macao,guangdong,Hong Kong and Macao to the9 cultural integration for the starting point of bay area image design positioning,Hong Kong and Macao to dig big bay area’s history and culture,regional culture,the characteristics of urban culture,explore the large bay cultural symbols,culture,using the performance of the visual design way to refine the bay a variety of cultural symbols,to the bay area’s abundant visual design succinct cultural elements.At the same time,the visual symbols of cultural integration are used to design the visual image of the Greater Bay Area,providing a variety of feasible design solutions for the design practice of the visual image of the Bay Area.Based on the characteristics of multi-city composition and multi-cultural inclusiveness of the Greater Bay Area,this paper studies the design and expression methods of cultural integration in the Bay Area,and discusses the way to design the visual image of the Bay Area with cultural integration as the core.This paper will carry out research on the visual image design of the Guangdong-Hong Kong-Macao Greater Bay Area based on cultural integration from the following five aspects: 1.The formation history and cultural characteristics of the Guangdong-Hong Kong-Macao Greater Bay Area;2.Visual image design methods for cultural integration of the Greater Bay Area;3.Visual image design process and scheme of cultural integration in the Greater Bay Area;IV.Application and effect of visual image design of cultural integration in the Greater Bay Area;5.Visual image design extension of cultural integration of the Guangdong-Hong Kong-Macao Greater Bay Area.On the premise of investigating and analyzing the positioning of the visual image of the Bay Area,the design and expression methods of cultural integration are studied throughout and applied to the visual image design of the Guangdong-Hong Kong-Macao Greater Bay Area,so as to make the visual image of the Greater Bay Area stand out and establish the visual image with the characteristics of the Bay Area.The trend of cultural integration is becoming more and more obvious under the influence of global economy,and the cultural integration under Guangdong-Hong Kong-Macau Greater Bay Area is more prominent.In the aspect of visual design of Dawan area culture fusion,this paper makes a deep study on how to use visual design to express cultural.The design research of cultural fusion brings individualized visual effect to the overall visual image of Guangdong-Hong Kong-Macau Greater Bay Area.On the one hand,this study fills up the blank of Guangdong-Hong Kong-Macau Greater Bay Area visual image design direction,and can be used for more research on Bay area visual image design in the future.On the other hand,it enriches the research content of Bay area visual image and broadens the design content of Bay area image research.It has important guiding significance in visual image design and cultural fusion visual design in Bay area.