Research On Tourism Development Of Haihunhou State Relics Park In Nanchang Han Dynasty Based On Cultural Intellectual Property

Since the reform and opening up,with the improvement of people’s living standards,more and more people are pursuing "poetry and distance",which promotes the integration of cultural and tourism development in China,and forms a large number of historical and cultural tourism resources,among which,Nanchang Haihun Hou State Relics Park of Han Dynasty is one of them.As an important national and world class historical and cultural heritage,Nanchang Haihun Marquis Ruins Park of Han Dynasty is the largest,best preserved and richest site of Han Dynasty Marquis settlement discovered in China at present.It has great value of research,exhibition,development and utilization.This paper starts from the perspective of cultural IP shaping.In the research process,the author synthesizes the research situation of cultural IP at home and abroad,clarifies the concept analysis and basic theory of cultural IP,draws on the experience of typical domestic case development,bases on Nanchang Han Dynasty Haihun Hou State Relics Park and its cultural IP development status,and finds the existing problems by comparison.Analyze the value and feasibility of its cultural IP shaping.From nanchang han hai faint IP model concept,idea,hou park culture dissemination and safeguard measures in three aspects proposed the nanchang han hai faint principality IP park culture shaping strategy,in order to promote the faint principality sites achieve better tourism resource development,strengthen the appeal to tourists,enhance the brand value and jiangxi social and cultural value.