Study On Social Media Communication Strategy Of The Han Dynasty Haihunhou Historic Site

The excavation of Nanchang Han Dynasty Haihunhou historic site is an important event in the World Archaeological circles in the 2015,which promotes the Jiangxi culture to go abroad and attract tourists from all over the world.The sea is the tomb Chinese faint Hou found so far the best preserved and most complete structure,the functional layout of the most clear,has the most complete sacrificial system of the Western Han Dynasty liehou cemetery,complete and reflect the real scenes of life in the Han Dynasty,which reflects the development process of China’s ancient culture,but also enhance the Nanchang city cultural tourism culture background and sense of history,greatly enhance the cultural tourism and cultural equivalent of Nanchang,inspired the cultural spirit of cultural tourism in Nanchang.At the same time,along with the popularity of the arrival of a new era of network,the mobile client and the change of audience habits,social media is different from traditional media into the public view,the characteristics of interactive,real-time,individual and community,as a new type of marketing tools in various industries.In such a context,how to use social media to spread the brand of the National Museum of the sea to become the urgent need to explore the issue.This paper mainly adopts the method of case analysis,literature analysis and qualitative analysis,research how to use the brand of social media sites of China Sea faint Hou,the concept of social media,brand communication is defined in the site of sea faint Hou brand at present communication problems,and try to find out the current shortage,put forward in a series of useful exploration,Hai faint Hou brand communication strategy.