Research On The Development Of Deep Integration Of Culture And Tourism Industry In Hubei Province

Culture endows tourism with connotation and quality,and tourism gives culture innovation and vitality.Promoting culture and tourism industry high guality integrative development is of great significance under the background of the new era to promote tourism industry quality and performance,to promote the structural reform on the supply side of culture,and to solve the lack of endogenous growth power of culture undertakings.Hubei Province has a long history and culture and many tourist resources.At present,through promoting culture and tourism industry high quality deep integration development,Hubei Province has made certain achievements in promoting poverty alleviation and rural revitalization,building a strong domestic first-class tourism province,and creating international tourism business cards with the Yangtze River Gold Belt.However,due to the culture and tourism industry integration development in Hubei Province has a very short period.The development system of culture tourism industry is not mature enough,the benefits of integrated development in the market have not really been reflected,and the gap between the achievements of cultural tourism integration in Shaanxi and Sichuan is still obvious.Therefore,in the new era,how to excavate culture in Hubei Province with a systemic and scientific method、take advantage of the tourism resource in Hubei Province,endow tourism products with culture functions and tourism forms,Thus realize culture and tourism industry transformation and upgrading under the background in the new era,finally to realize the culture and tourism industry deep integration development also need further research.The topic of this paper is based on promote high-quality integrated development of culture and tourism industry in Hubei Province.From culture tourism integration relevant concepts and theories set out.Reference relevant research results of industry integration and culture and tourism industry integration at home and abroad.Expound the value of culture and tourism industry integration in Hubei Province.Based on this,17 indexes of culture industry system and 15 indexes of tourism industry system in2010-2019 are selected,through entropy weight method determine index weight in the integration development of culture and tourism industry and the coupling coordination degree model,grey correlation model and SPSS20.0、Arc Gis、Excel are used to empirical analyze the integration and development of culture and tourism industry in Hubei Province.Through empirical analysis,it is found that the overall development level of culture industry and tourism industry market main body in Hubei Province is not high,the industry need improved in whole scale and strength.The compound talents of culture and tourism still shortcoming,the level of management still need improved.the innovation consciousness still insufficient,the industry structure still needs upgrading.the propaganda is not enough,the tourism brand effect is not significant;the area in Hubei Province development is unbalanced and whole coordinate ability needs to be improved.The supply market of culture travel products fluctuates greatly,the seasonal difference is obvious,Through refer to the successful case of culture and tourism industry integration development in Shaanxi province,propose deepen supply-side reform,expand culture and tourism market main body;Perfect the machine-processed of talent development,develop mixed mode talent.Implement strategy of innovation –driven and promote culture and tourism industry upgrading in Hubei Province;increase culture tourism publicity and promote culture tourism brand influence;To strengthen overall regulation and promote area coordinate development;To strengthen basis infrastructure construction,perfect culture tourism industry supporting facilities,Increase the integrated management of the cultural tourism market and promote the stable development of the cultural tourism industry such as measures,aiming at promote culture industry and tourism industry high quality deep integration development in Hubei Province.