Research On Cultural And Creative Design Induced By Information Visualization

With the advent of the era of information explosion,with the rapid development of tourism and cultural and creative industries,how to achieve effective communication of key cultural information in tourist attractions has become the main goal of cultural and creative design.Cultural and creative product design and promotion,as an important way of cultural information dissemination in ancient city tourist attractions,need to explore more possibilities of information transmission and visual expression.The method of information visualization design is to sort out and re-frame the complex cultural information,and improve the digestibility of information with visual perception to enhance the cognition of the audience.The abstract,complex and fragmentary tourism cultural information is sorted out and summarized again,and the contemporary presentation of regional culture and the living inheritance of traditional culture are discussed.In the context of dynamic innovation and resource integration,information visualization is taken as an experimental exploration path to drive the processing of "culture" and "creativity" so as to promote the formation of products with more cultural communication ability.This paper aims at inheriting and developing the culture of Zhengding Ancient City,and presents the cultural information of Zhengding Ancient City creatively by means of information visualization intervention in cultural and creative design.Taking the distinctive ancient building "four pagodas and five temples" in Zhengding Ancient City as the starting point of the design,this paper analyzes how to develop new ideas for cultural tourism communication in Zhengding Ancient City by using the form of information visualization.Information visualization is used as an interpretation method to endue the reading sense and formal beauty of the cultural communication path of "Four Pagodas and Five Monasteries" in Zhengding Ancient City.Improve the cultural connotation of cultural creative derivative products of Zhengding Ancient City,and visually express the cultural concepts,cultural characteristics and historical origins of the ancient city to the viewers,so as to help the cultural activation,inheritance and promotion of Zhengding Ancient City.Based on the practical research of information visualization and cultural and creative design,this paper analyzes the methods and design strategies of information visualization design in cultural and creative product design.To explore the efficiency of the historical and cultural information transmission in tourist attractions,and how to improve and reflect it in cultural and creative design.Through the carding and integration of the historical and cultural information of Zhengding Ancient City,the visual transformation is carried out by applying the information visualization design method to create more understandable visual symbols and illustrations for viewers.This paper takes "Four Pagodas and Five Monasteries" of Zhengding Ancient City as the design practice topic,and carries out research and discussion on information visualization intervention in cultural and creative design.This paper is presented in six chapters:The first chapter describes the research background,purpose and research significance,innovation points,domestic and foreign research status,research methods and research framework,to prove the necessity of this topic research.The second chapter explores the overview of information visualization design and cultural and creative design,and discusses the characteristics of information visualization in cultural and creative design.The third chapter summarizes the project background of Zhengding Ancient City,and summarizes the value and significance of information visualization design in the study of cultural and creative design of Zhengding Ancient City.The fourth chapter is the design process and expression method of information visualization intervention in cultural and creative design are summarized,and the information of "Four Pagodas and Five Monasteries" in Zhengding Ancient City is integrated and collated to promote the practical application of design.The fifth chapter presents specific design practices.Taking the "Four Pagodas and Five Monasteries" information visualization intervention cultural and creative design of Zhengding Ancient City as an example,the research content is presented from two perspectives of online and offline derivative promotion respectively.The sixth chapter summarizes the research of the subject.