Research On The Construction And Application Of Tourism Illustration Design Strategies In Zhengding Ancient City From The Perspective Of Defamiliarization

Since the 18 th National Congress of the Communist Party of China,China has attached great importance to the development of cultural tourism integration,adhering to the principle of using culture to shape tourism and promoting the prosperity and development of cultural undertakings,cultural industries,and tourism.Promoting the dissemination and promotion of tourism cultural information is a key focus at present,and illustration design is an important way to spread modern tourism visual culture.In view of the popularity of peripheral tourism,this paper discusses the integration and innovation of tourism illustration design and communication in Zhengding Ancient City by using the theory of defamiliarization.From the perspective of defamiliarization theory,this paper deeply explores the design expression of defamiliarization in tourism illustration through the analysis of basic theories,interdisciplinary research and logical argumentation.First,through the literature analysis method,the author defines the theory and the research subject,obtains the application field and value of the theory of rational defamiliarization,and then conducts a research and analysis on the current style classification and application status of tourism illustration design.By means of visitor interviews and ROSTCM6 network text analysis,the content of tourists’ impression perception of Zhengding Ancient City is obtained,and its content is analyzed.Further analysis is made in combination with the current situation of Zhengding Ancient City’s tourism illustration design,and the design needs and key points are obtained,demonstrating the feasibility of integrating defamiliarization into Zhengding Ancient City’s illustration design.Subsequently,the construction of design levels,design principles,and specific design strategies is carried out through interdisciplinary knowledge.Finally,the design strategy obtained in the early stage was applied to the tourism illustration design practice and application of the ancient city of Zhengding.The design effect of the practical results was evaluated through eye movement experiments and interviews to verify the feasibility of the design method in this article.This topic integrates the defamiliarization theory into the design and research of Zhengding ancient city tourism illustration,which expands the audience’s inherent cognition of the image of Zhengding ancient city,broadens the aesthetic extension of tourism illustration design,makes it have deeper cultural connotation and information inclusiveness,provides new creative methods and ideas for in-depth excavation of tourism city culture and multiple values,and promotes the spread of tourism culture and the development of tourism economy.