| With the rapid development of tourism,postcards,originally used as a communication tool for emotional communication,have gradually evolved into tourist souvenirs with commercial value and humanistic feelings.The value and function attributes of postcards themselves have also changed with the continuous development of society.In todays tourism environment,the overall level of cultural quality of tourists is generally higher and higher,and they have flexibility and freedom in the choice of travel postcards.Many tourists regard travel postcards as an important part of tourism experience and regional cultural cognition.The study from the Angle of history and culture and design forms the Taierzhuang ancient city tourist postcards are analyzed and discussed,through analyzing the present situation of the Taierzhuang ancient city tourist postcards and questionnaire results concluded,according to the ancient city of the Taierzhuang local cultural characteristics to rethink the design of tourist postcards,which have different visual expression effect,bring different visual experience to tourists,so that they can attract tourists purchase desire,and the propaganda of the ancient city of the Taierzhuang play a role.Finally,through to the ancient city of the Taierzhuang cultural resources integration,we put forward the "canal amorous feelings","folk art" and "Anti-Japanese War culture" as the theme of the ancient city of three sets of the Taierzhuang design of tourist postcards,respectively using hand-drawn sketch," paper-cut art " and " print " carving art forms to the Taierzhuang ancient city tourism postcards of design innovation,so as to bring tourists different visual effects.This design practice further excavates the commercial value,artistic value and cultural value of the ancient city of Taierzhuang,meets the new aesthetic taste and spiritual needs of most tourists for tourism postcards,and also plays a role in promoting the development of some intangible cultural heritage. |
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