Study On The Network Communication Of Red Festival Culture

General Secretary Xi Jinping pointed out many times that "The People’s Republic of China is red,and this color cannot be downplayed." Red festivals are commemorative festivals based on important figures and events in the history of the Party and the country.They are important carriers to remember the history of red,tell red stories well and pass on red genes.The "Outline for the Implementation of Patriotism Education in the New Era" issued by the Central Committee of the Communist Party of China and the State Council also pointed out that it is necessary to seize the National Day,the Founding of the Party,the Founding of the Army,the Victory Day of the Chinese People’s Anti-Japanese War,the Memorial Day of Martyrs,and the National Memorial for the Victims of Nanjing Massacre.Major commemorative events will be organized to stimulate patriotic enthusiasm and condense forge ahead.At the same time,it is necessary to innovate the means of communication media and sing the main theme of Internet patriotism.The red festival culture refers to the cultural tradition derived from people’s activities to celebrate and commemorate the red festival,which is the collection of physical symbol culture and inner spiritual culture,such as discourse system,image symbol and behavior mode,which embodies the red festival style of Chinese Communists and Chinese nation.The network dissemination of the red festival culture is a necessary means for the modern development and innovative inheritance of the red festival culture,and a reliable support for cultivating newcomers of the times and improving the network ecology.Based on the macro background of enhancing cultural self-confidence,this paper systematically studies the value implication,reality and optimization path of the red festival cultural network communication.The first part focuses on the analysis of the basic connotation,development process and basic content of the red festival culture,as well as the basic connotation and characteristics of network communication,and further clarifies the generation logic and specific connotation of the red festival culture network communication.The second part fully integrates the current era background and era tasks,and analyzes the political leading value,cultural development value and individual shaping value of the red festival cultural network communication.The third part firstly analyzes the communication opportunities brought by the national high attention,diversified means of network communication,interactive participation of subjects and accurate analysis of big data,and then analyzes the communication dilemma brought about by decentralized subjects,fragmented forms,homogeneous content,personalized needs and multiple value impacts,and then attributes the dilemma from the backward consciousness of communication subjects,insufficient integration of communication platforms,insufficient innovation of communication contents and insufficient norms of communication environment.Finally,based on the problem-oriented,the paper puts forward the optimization strategy of the network communication of red festival culture from four aspects:first,we should establish the awareness of the red festival culture network communication with the times,implement the sense of responsibility,innovation and audience awareness;secondly,we should build a multi-dimensional collaborative network communication platform for red festival culture,give full play to the guidance of the official media,self media creativity and Third,we should create a variety of network communication contents of red festival culture,enrich the expression of network discourse,network expression symbols,online audio-visual works and online ritual activities of red festival culture;fourth,we should create a network communication environment of red festival culture with clear atmosphere,perfect the system guarantee system of red Festival culture network communication,and strengthen the network space The supervision and management of the multi social thoughts,the development and innovation of the network communication technology of red festival culture are strengthened,and the normalization and long-term transmission of red festival culture network are constantly promoted.