The Ritual Spread Of The Festival’s Traditional Culture Through Henan Satellite Television

The traditional festivals of the Chinese nation have been gradually developed,evolved and passed down by the people of all ethnic groups in the past 2000 years.They are the condensation and precipitation of Chinese traditional culture.As an excellent spiritual and cultural heritage of mankind,traditional festivals bear the cultural memory of a country and a nation,and also condense and strengthen people’s profound feelings.In the new era,the rapid development of modern society and the constant impact of consumerism have led to the gradual decline of traditional festivals,the gradual simplification of festival ceremonies,and the weakening of the appeal of traditional festivals.The status of traditional festivals in people’s minds is far from what it used to be,and the spread of festivals is facing an awkward situation.Henan Satellite TV has changed the traditional way of cultural communication in the past by creating a series of programs called "Chinese Festivals",innovative used ritual communication to promote and inherit the traditional festival culture,awakened the audience’s recognition of China’s festival culture and nation,and enhanced cultural self-confidence.This study starts with the theory of "ritual view" in communication,and analyzes the ritual communication of Henan Satellite TV’s "Chinese Festivals" series based on relevant theories such as semiotics and aesthetics.By breaking the "threshold" of ritual,using ritual "taboos",and reasonably operating ritual "order",it promotes the innovative communication of traditional festival culture on Henan Satellite TV;The ritual construction of traditional festivals is carried out from aspects such as the participation of ritual subjects,the construction of ritual space,the symbolism of ritual objects,and the connection of ritual processes,to achieve the ritual expression of the program dissemination process.In the presentation of program content,the symbolic nature of ceremonies is mainly used to express the meaning of traditional festivals,and the seriousness of ceremonies is used to foil the ritual atmosphere that traditional festivals should have.The historical origins of festivals are clearly explained through program performances,and the virtual nature of festival rituals is demonstrated through scientific and technological means.The innovation of this paper is to use theory of transmission ceremony to traditional festival culture in Henan Satellite Television,analyze how the traditional TV media use its own advantages in the new media era to publicize traditional festivals in a new way of ritual communication,improve the position of traditional festivals in people’s lives,and make people realize that the Important Role and Time Value of Chinese Traditional Festival Culture in Chinese Excellent Traditional Culture.Through case study,Through the "Chinese Festival" of Henan Satellite TV "We analyze the program form and content of the program,explore and analyze how traditional festivals are constructed by ceremony from the outside,that is,the use of scientific and technological means,the presentation of stage effects and other aspects,and then explore the characteristics of the communication of the program from the program content,program theme,etc.,such as ceremony solemnity,symbol,valve limit,etc.Finally,we hope to start from the innovation path of Henan Satellite TV programs,provide new development ideas for the development of traditional culture,and help to enhance cultural self-confidence.