Research On Tourism Planningin Ali Region

With social and economic development,scientific and technological progress,infrastructure construction,and the implementation of statutory holidays,more urban and rural residents are gradually willing to travel across the country and are keen on self-driving and experiencing different regional customs.As one of the most representative cities in the third pole of the Qinghai-Tibet Plateau,the Ali region has rich cultural heritage,unique natural scenery,and remarkable ecological effects,making its tourism very distinctive.Based on the unique geographical characteristics of the Ali region,an analysis of the current tourism situation in the Ali region And it is very necessary to put forward a reasonable planning strategy.The main content of this article includes five parts: introduction,theoretical research progress,field investigation and analysis of tourism status in Ali area,evaluation of global tourism development potential,and regional tourism planning strategy research.The first part,the research background and the interpretation of tourism development planning,we can see that cultural tourism,scientific and technological support,and optimization of development layout are the focus of the next stage of tourism planning.The second part is to sort out the basic concepts and core theories,and study the hot research in the past ten years,compare the suitability evaluation and planning of ecological tourism,cultural tourism,and global tourism,and lay the foundation for tourism planning in the Ali area.The third part summarizes the basic situation of the natural geography,social economy,infrastructure,history and culture of the Ali area,and sorts out the classification,classification and distribution of 216 tourism resources.The current good tourism resources are mainly concentrated in the west of Gar,Zada,and Burang.For these counties,tourism development has great advantages.On-site tourism surveys in the Ali area obtained tourist information including tourist routes,time,age composition,education level,travel mode,travel purpose,economic situation,etc.,and obtained tourism information from the level of regional tourism construction,brand strategy awareness,resource integration,and brand promotion Seven levels of effectiveness,infrastructure construction,ecological protection,and government support are used to measure the tourism level in Ali.The fourth part is to collect and classify Ali tourism information and index selection from websites such as statistical yearbook,geospatial data cloud,and Mafengwo travel notes,from the six dimensions of regional natural conditions,location transportation,tourism resources,social economy,service facilities,and restrictive conditions,including 20 items The index is a single-factor evaluation of the tourism conditions of the entire Ali area,using ARCGIS to visualize point,line,and surface data,combined with the analytic hierarchy process and entropy method to determine the index weight,and then use the layer cake model to weight and stack to obtain the tourism development of the entire township Potential graph.The superimposed results are used to show the district statistics in a table to obtain a comprehensive score of the tourism development potential of each township in the region.The fifth part proposes planning strategies from four aspects: market development,overall layout,product development,and resource protection.According to the classification of tourism purpose and source market,according to the actual situation of Ali,the development strategy of tourism market is proposed;according to the analysis of the potential evaluation structure of tourism resources and the distribution of tourism resources,location and transportation,combined with the previous round of tourism development planning,the regional refinement is divided into two cores,Three-axis,three-zone functional zoning layout;the three Ali ecotourism resources of geology and landforms,water bodies,and grasslands put forward the main protection objects and requirements at the level of the three Ali cultural resources,cultural relics,religious temples,and intangible cultural heritage.Put forward protection objects and requirements.Combining research theory and practice,through actual investigation and research,we put forward a tourism planning strategy in Ali area,hoping to provide some ideas and inspiration for tourism development in Ali area,and also provide a new case for similar research area suitability evaluation and planning research.