Research On The Visual Image Design Of Jingxi Cultural Media

Brand visual image is a symbolic expression based on the definition of brand,including the interpretation and definition of brand,brand symbolization,the introduction of brand symbols,and the management and adaptation of brand symbol communication system.The visual image of enterprise brand can quickly make people pay attention to their own enterprise brand,transmit enterprise business philosophy,promote enterprise development culture and product characteristics,so as to stand out among many similar products.The audience can store and extract the brand mark through the brand visual image,communicate the emotion between the brand and the audience,and strengthen the contact between the two sides.Therefore,with the development of economic globalization and cultural diversity,people pay more and more attention to the visual image design of enterprise brand.Traditional enterprise brand visual image design has tended to develop smoothly,but with the emergence of the Internet,new companies are increasing,and they are more popular with young people.For this blank market,many enterprises have not reached enough brand awareness,nor has there been a mature brand visual image design.Jingxi culture media is a pan entertainment enterprise under the new media market economy.It is a typical enterprise in this blank market,which has the significance of trial and research.Starting from the corporate culture,combined with the research on the brand visual image design,this paper designs the brand visual image of Jingxi cultural media under the condition of understanding the preferences of young people.Through the brand image design of the enterprise,the visual image of the enterprise brand is combined with emerging industries,so that the enterprise can attract the attention of more young people in the field of new economic development and many new media platforms.The brand image design of the enterprise is a beneficial attempt to combine the requirements of the times,cultural needs and consumer needs.This paper hopes that through this attempt,people can not only focus on traditional enterprises,but also pay more attention to brand visual image design in more new industries.Moreover,Internet enterprises themselves have the characteristics of fast communication speed,large development space and more concentrated young people.They need brand visual image design to "thread the needle" for them.