Research On The Application Of Characters In Corporate Logo Design

Character is a record and transmit language written symbols, in the process of application of the characters, characters, besides has the function of record and transmit language and tend to show some decorative sense, or graph symbolic significance, even took the trace of a kind of art and design, have a kind of aesthetic function, in these cases, the characters are beyond its record and transmit language symbol function as art. Equivalent of art and design, it is a narrow, we can understand for art contains design, can also be aided design. Bearing the weight of the development of an enterprise business logo design and planning, when the character and corporate logo together, is injected living soul in corporate logo design. Enterprises to convey to the audience through the system of the cultural background, management concept, the marketing strategy, product features, etc., a unique and attractive corporate brand identity, promotes the enterprise to better develop and spread.This paper is based on the characters, combined with a corporate logo in the design of the related research. Its purpose is to through the characters as the carrier, can be more comprehensive and accurate to spread enterprise internal culture, and shape their own unique brand image. Identification compare with past simplification enterprise, put forward feasibility Suggestions, combining characters and graphics, draw on their respective advantages, so as to achieve the most ideal way of communication. To go global, further strict with corporate logo, require original, identification and generality, unity, artistic design principles, as well as characters, graphics, English and other different kinds of characters, the combination of corporate identity in the most beautiful, the most direct and through practice and transparent way, to the international.Based on the character, logo design, VI theory, characters in the application of corporate identity design, analyze problems, solve problems and several aspects, such as the revelation for further discussion. Thesis on the base of the first part of the character and the basic information of the logo, and characters used in logo design requirement; The second part expounds characters in the application of identity, from the form, the technique of expression, the color performance, auxiliary graph respectively from several aspects such as the content of the detailed anatomy of the application and existing problem and a detailed analysis; The third part of this paper in view of the problems of solution and the whole process of revelation, hope that through the diversification of fonts, and the product technique such as the combination of characters and corporate logo can be better together, make a targeted prospects of logo design, makes the enterprise identify against the background of character towards internationalization, formed its own unique corporate culture, and the spread of this culture fully.