Research On Interactive Advertising Design In Digital Image Context

With the rapid development of modern science and technology and economic construction,especially under the universal application of today’s digital technology,great changes have taken place in the display form of art,and people’s aesthetic needs for material and spirit are also greatly improved.The interactive design concept based on multi-dimensional sense and official experience has injected new vitality into advertising communication.This paper systematically combs the development status,communication advantages and value of digital image art,new media technology and interactive advertising,analyzes the impact of interactive advertising on the behavior of the audience from the perspective of Maslow’s hierarchy of human needs theory,and summarizes its application value in interactive advertising.At the same time,based on the investigation of typical cases and questionnaire data in the collection of funds,find out the practical problems existing in the current interactive advertising,then carry out innovative design practice on the effective integration of digital image art and interactive advertising in new media communication,and try to explore new performance strategies and methods from the aspects of emotion,multi-dimensional sensory and behavioral interactive experience forms,So as to further enhance the important role of interactive advertising in modern marketing and add new energy to promote the sustainable development of China’s economic construction.