A Survey On The Language Landscape Of Old Town Of Lijiang,a World Cultural Heritage ——Take Dayan Ancient Town,Shuhe Ancient Town And Baisha Ancient Town For Example

This paper mainly selects the linguistic landscape of Old Town of Lijiang,a world cultural heritage,as the research object,and investigates the linguistic landscape of dayan Ancient Town,Shuhe ancient Town and Baisha ancient town,which are the main parts of Old Town of Lijiang.This paper analyzes the present situation of linguistic landscape of Old Town of Lijiang from three aspects: linguistic landscape difference of different ancient towns,linguistic landscape difference of different founders and linguistic landscape difference of different function types.By comparing the linguistic landscape of the three ancient towns of Lijiang from four aspects of code type,number,combination and orientation,it can be found that the linguistic landscape of the three ancient towns is diversified and nationalized as a whole.By comparing the linguistic landscape differences of different signage providers from the aspects of code type,number,combination and orientation,it can be found that the linguistic landscape of private signs is diverse,but Chinese occupies a dominant position in both official signs and private signs in Old Town of Lijiang.However,the status of English as an international language is still unshakable,and it appears most frequently among all foreign languages.Dongba is the most frequently spoken language among minority languages.By comparing the linguistic landscape of different functional types from six aspects: code types,code numbers and code combinations,code orientation,engraving and placement,we can find that the language landscapes of shop signs and billboards are diverse,while the code types and combinations of publicity placards and instruction boards are relatively simple.By comparing the linguistic landscape of Old Town of Lijiang from different angles,we can find that its language landscape mainly presents the following characteristics: first,the phenomenon of multilingual contact is obvious,and the code combinations are diverse;Second,Chinese is dominant,and English appears frequently;Third,the characteristics of nationalization are outstanding,and the unity of language marks is high.Then the paper further explores the causes of language landscape from four aspects: language selection theory,ethnic population composition,language policy and English transmission.Finally,this paper analyzes the existing problems in the language landscape of lijiang and puts forward some suggestions for the planning of Lijiang’s urban linguistic landscape.