Research On The Brand Design Of Traditional Second-hand Bookstores ——Taking "Senhuo" Second-hand Bookstore As An Example

Due to the popularity of online book buying and the rise of e-reading,domestic traditional second-hand bookstores have ushered in a new round of challenges.On the one hand,the traditional second-hand bookstore operation model is outdated,and there is a lack of awareness of building its own brand.On the other hand,from an academic point of view,the research on traditional second-hand bookstores has not attracted enough attention,and relevant research has not provided a practical and specific design plan for the operation process of traditional second-hand bookstores.This topic is based on the actual operation process of second-hand bookstores,that is,the process of collecting books,sorting books,and selling books.In the research process,we found the following problems:First,bookstores need to integrate used book resources through network platforms;Second,bookstores need to establish a clear classification,planning,and pricing system for used books;Third,bookstores need to establish brand images through brand design.In terms of research methods,through the methods of case analysis,field research and quantitative research,combining consumer demand with the problems of traditional second-hand bookstores,it proposes a way for reference brand design to intervene in traditional second-hand bookstores:1.UI design intervenes in traditional bookstores.Second-hand bookstore collection channels.2.The design of infographics involves the classification and pricing system of traditional second-hand bookstores to reasonably classify and price used books.3.CI design intervenes in the visual image of traditional second-hand bookstores.Fourth,the display design intervenes in the space of traditional second-hand bookstores.5.Cultural and creative design is involved in the commercial operation of traditional second-hand bookstores.