Cross Cultural Communication Of Japanese Sports Animation In China And Its Impact On Chinese Sports Animation Enlightenment Of Development

As a vivid and humorous art form,sports animation plays an active role in the promotion and promotion of sports culture.As the world’s largest animation country today,Japan is very mature in the creation,design,and production technology of animation works,and has a relatively high degree of industrialization.Japanese sports animation integrates the universal sports culture with the unique national culture,successfully won the domestic market,and even went abroad,and has been widely recognized worldwide.From this point,the cross-cultural dissemination of Japanese sports animation is worth learning from my country’s sports animation.In the process of cross-cultural dissemination of Japanese sports animation,the most distinctive feature is that it can not only be based on Japan’s own culture,but also integrate with the cultural symbols of other countries in the world,and be accompanied by a universal sports spirit.Therefore,it can effectively reduce the difficulties caused by cultural differences and cross-cultural communication,and handle them properly.Through the analysis of the cross-cultural communication process,reasons and strategies of Japanese sports animation in China,and study its influence on China’s sports animation and its enlightenment in promoting the development of China’s sports animation.This article mainly uses the literature method,case analysis method,comparative analysis method,and logic analysis method for research.Analyze the reasons and strategies of Japanese sports animation in China’s cross-cultural communication.And on this base on put forward suggestions for the development of sports animation in my country,so as to promote the effective dissemination of sports animation at home and abroad.Research result:1.Sports animation should be close to the overall planning of Sports Development: combine favorable sports policies with animation policies,seek common development in policies and planning,and put the development of China’s Sports Animation close to the national development plan in all aspects.2.the vision of sports animation should be broadened to the international vision:the combination of the universality of sports themes and the interest of animation means can greatly reduce the "cultural discount" and increase the acceptance of the audience,strengthen international cooperation,and tell Chinese sports stories to the world.3.the development path of sports animation should effectively promote the development of sports undertakings: as the transmission carrier of sports culture,sports animation is ultimately to serve the Sports Institute,with guidance,teaching and incentive as the potential content,rather than just staying at the shallow level of pursuing the picture performance of film and television works.4.the content of sports animation should be integrated into the local culture of the new era: integrating into the local culture should start from the combination of styles,project selection,element expression and other aspects.In addition to using Chinese symbols,exploring Chinese projects and telling Chinese stories,the key is to break the stereotyped image of China in the western world and use traditional elements to create animation works in the new era.5.the creation of sports animation should closely follow the pace of the times::in the The 14 th National Games of the People’s Republic of China,Olympic Winter Games Beijing 2022,The 19 th Asian Games Hangzhou 2022,"Healthy China 2030 Plan Outline","14th Five-Year Plan" Sports animation works should be created according to current events,and create sports animation works of the new era under the multiple support of policy,industry and social environment.Suggest:1.Use the new media environment to promote the creative trend of original sports animation works,closely follow the "14th Five-Year Development Plan of sport" to broaden the development path,and add color to the promotion and implementation of a healthy China and a sports power.2.Provide an international vision for domestic sports animation creation by increasing strong international cooperation and learning from successful cases of film and television works.3.Increase the number of sports animation samples by enriching various categories such as sports animation advertisements,sports animation promotional films,and sports animation works,and integrate local culture into them through various forms of expression.4.Grasp the opportunities of the times and policies,enrich the connotation of sports animation,and create sports animations that can tell the story of Chinese sports.