Research On Visual Innovation Design Of The Scroll Design

The development of a nation cannot lose the support of history,let alone the inheritance of culture.Traditional patterns have taken root in the fertile soil of Chinese culture,strengthened the historical foundation and precipitated the cultural connotation.The scroll design is an important part of Chinese traditional pattern,which has unique cultural connotation and artistic charm.Its continuous wavy structure and upside-down growth pattern convey a beautiful meaning of endless life.Firstly,through literature research,this paper deeply understands the origin and evolution process of the scroll design,analyzes and summarizes the connotation development and modeling evolution characteristics of the scroll design in different times,and then leads to the artistic inheritance value of the scroll design.Secondly,taking the internal cultural implication and external expression form of the scroll design as the breakthrough point,it expounds the enlightenment of the scroll design to the current Visual Communication Design;Finally,combining the research results with the current needs of life and the aesthetics of the times,with "All Things Growing" as the theme,the visual innovative design is carried out,and the redesign path of the modeling structure and presentation mode of the scroll design is explored.With the help of modern digital media,the theme of endless life is highlighted,and the beautiful pursuit of respecting natural things and fearing life is aroused in people’s hearts.The endless cultural connotation and flexible modeling structure of the scroll design are of great significance to the current Visual Communication Design.The selected topic strives to find a feasible path and method in creative transformation and innovative development,and tests the research results with design practice,so as to carry forward the traditional Chinese pattern art and show the design elegance of the times.