YS Company Development Strategy Research

With the continuous advance of supply side reform,the living space of extensive industries and surplus Industries in the past has been continuously compressed,and the overall industry is in a state of continuous upgrading and change.Cement products industry is the terminal enterprise of cement industry chain.The development of this industry is in line with the results of industrial structure optimization,and meets the requirements of high-end effective supply policy.After decades of long-term development,the cement products industry has developed from the early extensive production,relying on the price and quantity to highlight the competitive advantage of the times.In order to rely on the quality and differentiation to become the competitive precision production,the cement products enterprises are facing unprecedented development opportunities in the current market,but also facing increasing competitive pressure,so they need to develop The industry continues to innovate product technology,play a good differentiation competition strategy.Under the current economic development situation,we advocate the coordinated development of economic development and ecological environment.Economic development can not be based on the abuse of resources and destruction of the ecological environment.Therefore,the cement industry should also timely change its operation mode and take the production route and operation mode of green environmental protection products.Based on the above background,if ys company wants to break through the current fierce market competition,it needs to make clear its own development strategy and core competitiveness elements on the premise of meeting the market demand,so as to achieve sustainable and healthy development.This paper selects ys company as the research sample,through the investigation of its development status,combined with the national policy requirements,enterprise development status and theoretical literature content,to formulate enterprise strategic development planning for the company,in order to help the company and similar companies to expand the market scale,improve enterprise efficiency to provide a certain theoretical and practical basis.In the process of writing,this paper is mainly divided into the following parts:The first part is the introduction,which mainly introduces the research background and significance of cement products,DRCP products and ys company,summarizes the literature review of current enterprise strategy and competitive strategy,and explains the research content and research methods.The second part is the introduction of related theoretical research,which is divided into competitive strategy theory,value chain theory and Porter’s five forces model.The third part is the development status of reinforced concrete drainage pipe industry,mainly from the government policy support status,technology development status,industrial agglomeration development status,investment growth status and other four aspects.The fourth part is the development status,SWOT analysis and competition analysis of YS company.Firstly,it introduces ys company.Secondly,it makes SWOT analysis and competition analysis on ys company.The fifth part is the formulation of YS company’s strategic development,which is clear from the strategic framework,strategic goal positioning and enterprise competitive strategy.The sixth part is the development and implementation of YS company’s competitive strategy.The implementation direction is mainly the development and implementation of corporate culture,organizational structure,technological innovation strategy,marketing system and logistics system.Finally,the full text is summarized.