Research On The Competition Strategy Of Guiyang X Private Maternity And Children's Hospital

With the development of society and the improvement of economic level,the patients do not stay in the treatment,but have high demands on the quality,safety and service of the hospital.The health of women and children,in particular,is the cornerstone of the health of the whole people,the yardstick of measuring the progress of social civilization,and the basis and premise of human sustainable development.In order to meet the increasing demand of patients for medical treatment,a new medical model of women and children’s specialized hospital should be constructed,which can catch up with and meet the needs of patients from facilities to technology,from service to personnel quality It is necessary and significant to put the idea and practice into practice.Based on this,this paper takes the new women and.Children Hospital of Foshan,Guiyang as the research object,analyzes the existing model of the hospital,and comprehensively utilizes the modern strategic management theory Following the basic research ideas of enterprise strategy analysis and selection,strategy formulation,strategy implementation and control,this paper designs the competition strategy of the hospital which is invincible in the rising tide of private medical institutions.The main contents of this paper are as follows:(1)to expound the modern strategic management theory,which provides a solid theoretical support for the study of the competitive strategy theory of x private women and Children’s Hospital in Guiyang.(2)to make a strategic analysis of the internal and external environment of the private women and Children Hospital in Guiyang,and to identify the advantages,disadvantages,opportunities and threats that the hospital faces.(3)according to the result of strategic analysis,the goal of x private women and Children Hospital in Guiyang was determined,and the implementation plan of competition strategy was made to ensure the strategy can be effectively implemented.The conclusion of this paper is that private hospitals have been developing rapidly and their service capacity has been enhanced year by year,which has become an important part of our medical service system.But as the health care market continues to open up,competition between hospitals is becoming more intense.In order to seize the opportunity,the hospital needs to improve its strength in technology,management and service.In view of this,this article innovates the existing mode of Guiyang x private women and Children Hospital,puts forward the strategy of differentiation,and provides countermeasures and suggestions for the development of the hospital.The main innovation of this paper is that it breaks the traditional thought of private hospitals which value profit more than people,and advocates hard power and soft power.From the next step of service,quality and brand management of x private women and Children Hospital in Guiyang,this paper discusses the effective ways of innovation to promote the healthy development of the hospital.