Research On The Dissemination Of Health Rumors Among Retired People

With the continuous improvement of China’s economic level and people’s living standard,health communication has increasingly become the focus of social and academic attention.Today,with the rapid development of the Internet,the network platform brings a lot of information,but also causes information redundancy and uneven information quality,including a large number of health rumors and false health information.Current our country aging of population and the growth rate are the highest in the world,under the situation of left-behind old people become more and more,the problem of retired people prevent a communal rumours that will be more sharp and highlight,represented by retirees older people’s information literacy and rumors discrimination ability is weak,the Internet application level is limited,are very concerned about the health information again at the same time,is the susceptible population health rumors.What are the problems existing in health rumors among retired people at present,what channels are easy to access to health rumors,what are the shortcomings of current prevention and treatment of health rumors,and how to help retired people to prevent and deny rumors,all these problems need to be paid attention and solved by the society urgently.This paper USES the combined research methods of questionnaire and depth interview,in order to "five w" weil and "know-letter-line" model as the theory reference and field survey visited Beijing xicheng district rue du boeuf spring breeze some retired people in the community,through the questionnaire for the majority of retired people in the aspect of health rumors plagued by the channels and access to health information and subject to the statistics,at the same time for different age groups of retirees to health rumors spread and intergenerational transmission of specific issues conducted in-depth interviews.The research data show that most retired people are very confident in their ability to judge health rumors,but in fact,their ability to judge health rumors is weak,and their self-cognition is not consistent with the actual situation.The judgment criteria are mainly based on their own experience,and information literacy needs to be enhanced.The present utilization of all kinds of new media platforms in retired people increased,but most of the retired people prefer to use traditional media access to health information and health information on the network platform credibility is not high,in the official media and doctors expert authority figures such as high degree of trust,preference for medical science programs by watching television for health information.In general,the health information literacy of the retired population needs to be improved,the media contact habit and the health cognition mode need to be improved,the role of the community in preventing and dispelling rumors is lacking,and some of the children lack patience with their parents and fail to do a good job in the cultural feedback of health information.To solve above problems,this article suggested from strengthening "check",optimize the audit mechanism,establish long-term,updated timely rumours mechanism,perfect the legislation,play to the role of the community as a grass-roots organization,strengthen the intergenerational feedback and retired people retired people self awareness,etc,to improve and help better health rumors of a rumor,the rumor.