The Visual Image Design And Application Of The Xinxian Cucurbita Mushroom Expo

When it comes to vegetable producing areas in Shandong,people's first impression is often Shouguang,but as the first vegetable County in China,Shen County in Liaocheng is rarely mentioned,so we can see that the popularity of Shen county needs to be improved.Shenxian melon,vegetable and mushroom Expo is an annual agricultural product exhibition in Shenxian county.It not only displays and sells agricultural products,but also becomes an important window for Shenxian county's external publicity.The holding of the exhibition consolidates the position of Shenxian County as "the first vegetable County in China".Based on this,this paper aims to enhance the visual image of Shenxian melon,vegetable and mushroom Expo,give full play to the publicity role of the visual image of Shenxian melon,vegetable and mushroom Expo,and explore new ideas of visual image design of agricultural products Expo with their own design practice.This paper is divided into four parts.Firstly,through combing the visual image of agricultural products expositions at home and abroad,we can understand the construction rules of the visual image of agricultural products expositions,and analyze the problems existing in the visual image of agricultural products expositions.Secondly,the current situation of the visual image of Shenxian melon,vegetable and mushroom Expo was investigated,and the advantages and disadvantages of the visual image of Shenxian melon,vegetable and mushroom Expo were analyzed.By combing the problems of the visual image of Shenxian melon,vegetable and mushroom Expo and other agricultural products expositions at home and abroad,the improvement methods of the visual image of Shenxian melon,vegetable and mushroom Expo were put forward based on the theory of visual image construction.Thirdly,based on the research and analysis,combined with the concept of visual image of the Expo,we choose to draw design elements from the cultural resources and agricultural products of Shen County,sort out the regional cultural characteristics and agricultural products of Shen County,and select the representative visual elements.Finally,taking selected regional culture and characteristic agricultural products as the design elements,the logo and the main image of Shenxian melon,vegetable and mushroom Expo were designed to complete the visual image design of Shenxian melon,vegetable and mushroom Expo.This paper hopes to improve the popularity of Shenxian county and Shenxian melon,vegetable and mushroom Expo,promote the economic development of Shenxian County,and provide relevant experience for the visual image design of agricultural products Expo.