Research At The Electronic Arts Festival In Linz, Austria

Ars Electronica is one of the most important media art institutions in the world.Since its establishment in 1979,it has been held in 41 years.The digital revolution accompanied by the Ars Electronica provides a continuous creativity and tool assistant for artists in the technical level.Prix Ars Electronica established in Ars Electronica is also known as the "Oscar" award in the new media art field.Ars Electronica acts as an active involvement of social topics,always adheres to "art,technology and society" concept,and continues to respond continuously on the development of art and technology.At the same time,Ars Electronica also brought help from a series of transformations in the host city after World War II,so that Linz turned from a city of steel into media art,and an important impact on international force.Based on the development of Ars Electronica over the past 40 years and related studies,To explore the social,economic and cultural background of the Festival,the vision and evolution of the Festival,and analyze the innovative mode and influence of the Ars Electronica in the joint presentation of multiple exhibition Spaces,the establishment of interdisciplinary education platform,and the formation of the brand and influence of the Festival.These include the interaction with urban space,the establishment of awards to stimulate education,the combination of public education and laboratories,and the development of local and foreign exchanges.Through the analysis of the above research methods and ideas,this paper explores the valuable experience and model provided by Ars Electronica,and provides reference for domestic art festivals and relevant institutions.