Research On The New Media Communication Of Harbin's Red Culture From The Perspective Of Communication Rituals

After the construction and opening of the Middle East railway,Russian Bolshevik Party members widely spread Marxist ideas along the railway.Harbin,as an important hub of Europe leading to China,has been influenced by advanced ideas since the city was founded.Under the correct leadership of the Communist Party of China（CPC）,Harbin has made important contributions to War of Resistance against Japan,the War of Liberation and socialist construction,and at the same time left a large number of revolutionary sites and rich revolutionary spirit in the process of revolutionary development.Under the background of the centennial of the founding of the Communist Party of China（CPC）,China pays more and more attention to the rational use and scientific inheritance of red culture.Therefore,it is of great historical and practical significance to effectively excavate and spread the red culture in Harbin.The rapid development of new media provides new communication opportunities for red culture,but the new media communication effect of Harbin red culture is not ideal at present.The audience only passively accepts the relevant information of red culture,and does not deeply understand the intrinsic meaning and spiritual value of red culture.In the new media environment,the traditional concept of "transmission" can’t meet the realistic needs of the red culture reaching the audience.However,the belief-sharing mode of communication in the "ritual view" can attract the audience to participate in the process of cultural communication,so that the audience can feel the common belief in the common participation.Therefore,Harbin red culture can flexibly use various new media platforms for ritual communication,thus enhancing the audience’s understanding and recognition of red culture.This paper focuses on the new media communication of Harbin red culture.First of all,the red cultural resources in Harbin are sorted out according to the chronological order.Secondly,it deeply analyzes the theoretical connotation and practical development of the concept of communication ceremony.Thirdly,it analyzes the present situation and existing problems of Harbin red culture new media communication.Finally,aiming at the problems,this paper puts forward innovative strategies of new media communication of Harbin red culture from the perspective of communication ceremony,aiming at effectively enhancing the new media communication effect of Harbin red culture.