| With the development of digital information technology,China is facing the realistic problem of the impact of the Internet and the aging age.Although the Internet can make older people's lives more colorful and interesting,they often become victims of Internet crimes due to their lack of network security awareness and skills.In view of this situation,the network media represented by "CCTV Net" launched a report on the elderly netizens.However,due to problems such as insufficient number of reports,unbalanced topics and single forms of reports,it is easy for the public to overlabel and stigmatize the image cognition of elderly netizens.Therefore,it is of certain necessity and practical significance to analyze the content of the elderly netizens' reports of CCTVNet,find out the existing framework problems and put forward reasonable suggestions.This paper takes the reports of the elderly netizens on CCTV.com from 2011 to 2020 as the research object,and uses content analysis method and case study method to discuss the media image characteristics of the elderly netizens constructed by CCTV.com,which factors are affected by them,and what shortcomings there are.By using kuo-jen tsang news frame three hierarchies,the elderly netizens structure analyzes macro,meso and micro levels,respectively,to build a theme framework,narrative framework,the framework and expression and to develop the theme,news sources,types of behaviour,report forms a quantitative analysis of eight categories,such as final conclusion.The CCTV network build elderly netizens medium overall biased towards the negative image,build the mentality of young,both the positive image of Angle tide,and built a dedicated We Chat,participate in the network video platform neutrality image,but to build more prominent older Internet hoax suckers,the lack of Internet skills,such as network rumor disseminator negative image.In addition,the author found that in the process of news production,the construction of the media image of the elderly netizens will be affected by the professional conventions of the media,the interpretation deviation of the audience and the social reality environment.By analyzing the reports of the elderly netizens on CCTV.com,this paper finds out the shortcomings of constructing the news framework,such as the small number of reports and uneven topic setting at the macro level.At the meso level,the distribution proportion is out of proportion and the stereotype bias is prominent.At the micro level,there are problems such as the lack of discourse and the larger deviation of the real image of the elderly.In view of this,CCTV.com,as an authoritative news website,must be aware of its own social responsibility.Coverage of elderly netizens should be comprehensive and rich in topics and balanced in choosing reporting angles.Try our best to perfect the relevant report elements,and take the initiative to conduct in-depth reports to guide the audience to rational cognition;Innovate the form of the report text,the title tightly around the core content;Focus on the development of interactive comment section to create a fair and healthy reporting environment for the image cognition of elderly netizens. |
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