Research On The Profit Model Of Value Network Under The Digital Transformation Of Ansteel Co.,Ltd.

Iron and steel enterprises are traditional manufacturing industries based on heavy energy.The extensive production mode has laid hidden dangers for the development of enterprises: low added value of products,complex production processes,and overcapacity.Under the pressure of rising upstream raw materials and sharply declining downstream demand,iron and steel enterprises have begun to use digital technology to break through business difficulties and explore new development paths.Digital transformation involves the procurement,production,sales,and management of enterprises,but most steel companies are promoting digital transformation with the old profit model,and the transformation is only a shallow taste.Anshan Iron and Steel Co.,Ltd.is a large-scale steel manufacturing enterprise in my country.In recent years,it has actively carried out digital transformation,and initially formed a profit model based on "intelligent production + e-commerce".Therefore,this paper takes Anshan Iron and Steel Co.,Ltd.as the research object,and analyzes the profit model under the digital transformation of steel enterprises,in order to clarify the law of value creation under the digital transformation.The research ideas are divided into three points: first,sort out the profit model transformation and the operation mechanism of the profit model under the digital transformation of Ansteel Co.,Ltd.from the internal logic;secondly,select the corresponding indicators according to the operation mechanism of the profit model to analyze the effect;Insufficient mode,put forward corresponding suggestions.The research found that:(1)the profit model transformation under the digital transformation of Ansteel Co.,Ltd.is a transformation from a value chain to a value network,and the value network constitutes the dynamic operation mechanism of the profit model;(2)the digital transformation has changed part of the value transmission path of the value network.It is embodied in the change in the flow of information,business and capital;(3)Ansteel’s digital transformation has improved its operational capabilities,and there is room for improvement in the maintenance of value chain relationships,product cost control,and digital technology transfer results;(4)The optimization of the value network profit model can be carried out by improving the dynamic value network system,building a data sharing platform,promoting the transformation of digital elements,and improving the synergy between technology and system.