Jiangxi Sanshan Industry "Yushan Huaiyu" Sanqingshan White Tea Series Gift Box Packaging Design

As the highest peak of the Huaiyu Mountains,the world natural cultural heritage Sanqingshan has a unique natural geographical environment,thus producing the best "Yushan Huaiyu" brand Sanqingshan white tea,although it has such an excellent and suitable location for growth,However,after the author’s on-the-spot investigation,it is found that the packaging of Sanqingshan white tea does have some disadvantages,such as the unremarkable brand image,the low level of aesthetic value,and the lack of obvious regional cultural performance..Therefore,the author takes the packaging of Sanqingshan white tea series gift boxes as the research object,extracts the regional cultural symbols of Sanqingshan in Yushan County and combines multimedia art digital painting into the packaging design,showing the profound tea culture connotation of Sanqingshan white tea to the consumer groups.Establish a brand image.The research focuses on the material,structure and pattern of Sanqingshan white tea packaging,fully considers the emotional needs of the audience in meeting the basic functions of protecting tea,adheres to the principle of sustainable development,and advocates the concept of green environmental protection in the selection of packaging materials.The overall design is based on the characteristics of Sanqingshan white tea,and its packaging is upgraded.The article first expounds the research background and purpose of "Yushan Huaiyu" Sanqingshan white tea packaging,and then analyzes the current situation of tea packaging at home and abroad,and puts forward the research content and methods for Sanqingshan white tea packaging,followed by the regional intangible cultural heritage of Yushan County.Symbol extraction,laying a solid foundation for the subsequent market research and field investigation,after the investigation and research,the development prospect of Sanqingshan white tea packaging was analyzed by PEST,as well as the shaping and positioning analysis of its brand image,and then the design principles and methods of Sanqingshan white tea packaging were studied and explained.Finally,the above exploration conclusions are applied to the research practice of Sanqingshan white tea packaging design under the inheritance of the world natural heritage,so as to do a good job in the packaging design of the "Yushan Huaiyu" brand Sanqingshan white tea series of Jiangxi Sanshan Industry.