Market Research And Analysis Of Major Internet Celebrity Food

In recent years,internet celebrity food has become a convenient food purchased by young people with high frequency,catering to the consumption preferences of young people and being popular among young people.However,the development time of internet celebrity food is short and it is in the early stage of growth,and the nutrition and safety of internet celebrity food and the reasons why consumers like to consume have yet to be explored.This article selects three kinds of internet celebrity food from 50 brands of milk tea,snail powder and spicy strips from Taobao,Jingdong and Zhengzhou supermarkets to collect packaging information,government regulatory platform release information,survey questionnaire information,and excel statistical summary and Fisher accurate inspection and analysis of the collected information,providing reference for consumers to rationally purchase internet celebrity products,providing reference for government supervision,and providing guidance for enterprises to develop internet celebrity products.The results are as follows:1.Internet celebrity food packaging and label analysis shows that milk tea is mainly packaged in bags,and snail powder and spicy strips are all bagged products.Most of the milk tea specifications are 0.61-1kg/bag,most of the snail powder specifications are300g/bag,and most of the spicy strip specifications are 30-499g/bag.Milk tea and spicy noodles mainly implement enterprise standards,and snail powder all implement local standards;most of the shelf life of milk tea is 18 months and 12 months,accounting for 50%and 44% respectively;the shelf life of snail powder is mostly 6 months,accounting for 86%;the shelf life of spicy noodles is mostly 6 months,accounting for 50%.Milk tea is a highenergy,high-fat,low-protein product,snail powder,spicy strips are high-energy,high-fat,high-sodium,low-protein products.Internet celebrity food generally has the problem of“three highs and one low” with high energy,high fat,high sodium and low protein,and consumers are not easy to eat in large quantities,long-term and frequently.Food enterprises can also refer to the above packaging forms,specifications and shelf life to develop new internet celebrity products.2.The analysis of food safety information of internet celebrity shows that microorganisms,protein content,preservatives,caffeine content,moisture content,and sweeteners are the main unqualified items,and the proportion of unqualified items is 43.3%,20.0%,26.7%,3.3%,3.3%,3.3%,and 3.3%,respectively.The main quality problems are microorganisms and preservatives exceeding the standard,insufficient protein content,and illegal additives.The government should focus on regulating factors such as microorganisms,preservatives,non-food additives over-range use,and insufficient protein content.3.The analysis of the purchase behavior of internet celebrity food consumers shows that most consumers like to buy milk tea at RMB10-20/cup,snail noodles at RMB20-70/bag and spicy food at RMB10-15/bag.I like to buy milk tea in a medium cup(500m L),a large bag(990g)for snail powder,and a small bag(30g)for spicy strips.The size of milk tea preferred to buy is medium cup(500m L),the size of snail powder is large bag(990g)and the size of spicy stick is small bag(30g).Milk tea tasted good(43.2%),snail noodles tasted good(34.6%)and spicy strips tasted good(38.9%).The popularity of internet celebrity food is related to gender,age,education level,and occupation,which is significantly related(P<0.05),and the frequency of purchase of internet celebrity food is related to education level,which is significantly related(P<0.05).Food companies can refer to the price space,taste,ingredients,etc.that consumers like to buy,and develop new Internet celebrity products to meet consumer needs.