Research On The Role Shaping Of "Hanfu" Under The Construction Of Film And Television Narrative Content

At present,"hanfu" lovers because of the influence of Cosplay fashion culture and the ancient costume TV dramas,fans of "hanfu" the role of film and television drama,film and television image identity and role of the emotional resonance of the story,and the content of the film and television roles and role for love to constantly "hanfu" image building and present,triggering "hanfu" tide phenomenon.Under the phenomenon of "hanfu" trend,fans of "hanfu" constantly gather to form a subcultural community,the consumption demand of "hanfu" consumer market increases and the industrial transformation and upgrading,and "Hanfu" cultural activities continue to emerge all over the country.Young "hanfu" fans put forward new requirements for "hanfu" products,but the "hanfu" consumer market has such pain points as "Hanfu" design homogeneity and product content uniformity,which cannot meet the "Hanfu" fans’ aesthetic preferences and consumer needs for image building.In view of the above research background,this paper takes the demand of "Hanfu" fans for image building of film and television roles as the research entry point.Firstly,it analyzes and defines the relationship between the narrative content of films and television dramas and film and television role playing,that is,film and television narrative content builds film and television role playing.Secondly,the constitutive content of film and television role playing is studied deeply,and then the constitutive content of film and television role dressing and film and television role playing is obtained.According to the diversity of film and television drama theme types and film and television role types,film and television narrative content modules and role types are obtained.Based on film narrative content module and research direction of character types,aiming at "hanfu" fan favorite four types of historical TV dramas in various subjects,research and analysis of the film narrative content and design method of film and television role play,get different types of film and television play theme movie narrative content to build the design thought of film and television role playing.In view of the demand of "Hanfu" lovers for the image building of standard film and television roles,this paper constructs the correlation and standardization between film and television role playing and the image building of "Hanfu".Therefore,it obtains the image building of "Hanfu" in multiple types and two dimensions.Based on the existence of multi-role types,multi-narrative content,multi-role playing in different movies and TV series,and the possibility of multi-dimensional design of the image building of "Hanfu" under the construction of movie and TV roles,the thinking path and design method of the image building of "Hanfu" are refined and summarized.Finally,based on the thinking path and design method of "Hanfu" image building above,this paper takes "Tongling Concubine" film and television drama as an example,combs the film and television narrative content of "Tongling Concubine",and builds the "Hanfu" image of the film and television role of "Tongling Concubine" through the two-dimension composition and multi-dimension design method of "Hanfu" image building.This paper endows "Hanfu" with images and stories to spread based on film and television narrative content and roles,so that films and television dramas can enable "Hanfu" design,and "Hanfu" culture can be widely spread with image narrative,so as to realize two-way empowerment.