Innovative Research On Children’s Food Packaging Design Based On Five Senses Concept

Here are a variety of food products in the market today,and food packaging is even more dazzling.Packaging can not only hold food to keep its quality and freshness,but also a means of packaging used by businesses to promote sales.With the improvement of people’s consumption level,the packaging of exquisite shape and different forms has gradually attracted extensive attention from consumers.Children,a special consumer group,are not only called "the future of the motherland",but also a top priority in a family.Consequently,food packaging for children is also receiving more and more attention.At present,it is not difficult to find that the children’s food packaging of major supermarkets pay more attention to the appearance design,most of them adopt the form of unique shapes,bright colors and exaggerated patterns to attract consumers.Although many packaging designs are designed for children,the packaging positioning is not very accurate,resulting in unclear consumer groups and positioning.Therefore,it is very important to adjust children’s packaging from children’s senses.Combining the characteristics of children of different ages,it is urgent to carry out a new design of food packaging.In this thesis,I designed children’s food packaging from the perspective of the concept of five senses.I explored the form of food packaging based on the five elements of color,graphics,text,shape and material.I through the analysis of the role of the five senses in children’s food packaging to study the features of visual application,auditory application,tactile application,olfactory application and gustatory application in children’s food packaging,as Ill as their design principles and methods.I put forward the basis of expression of five senses in children’s food packaging by analyzing the sensory sensitive period of children of different ages and combining with the consumer psychological characteristics of children.In addition,I determined the advantages of five senses in children’s food packaging by analyzing the application principles of existing sensory packaging.With the integration of the five senses concept into the design of children’s food packaging,I want to attract children through the senses,arouse children’s sensory pleasure,and finally achieve the purpose of stimulating children’s sensory development,enhancing the five senses experience of children’s food packaging,and promoting product sales.The application of the five senses of children’s food packaging is an inevitable product of social development.At the same time,under the influence of new technologies,new materials and new processes,it will promote the development and innovation of technologies,materials and processes in the future.The children’s food packaging design with the concept of five senses breaks the trajectory of conventional packaging,makes up for its design defects,and proposes a new thinking direction for the development of packaging.