Research On J Company's LNG Business Strateg

In the middle of the twentieth century,natural gas was first liquefied and transported at low temperature,which opened a new chapter in the history of human natural gas utilization.In recent years,the rapid development of natural gas application technology has promoted the continuous increase of natural gas import and export trade,but many enterprises that first entered the liquefied natural gas industry have not been able to meet the requirements of future development under the profound changes in the internal and external environment.J Company is located in the Beijing-Tianjin-Hebei region and has been engaged in urban gas business for many years.It is currently in a leading position in the region.However,with the saturation of traditional business,the development of enterprises has slowed down.In order to seek new development,from2015,J company initially tried to enter the liquefied natural gas industry,and determined to list the liquefied natural gas business as the strategic focus of the company ’s business in 2020.At present,due to the short time of the company ’s involvement in this business,there are many problems in business development,mainly manifested in high costs,lack of professional talents,and difficult market expansion.Based on the relevant theories and main analysis models,this paper analyzes the internal and external environment of the enterprise,and puts forward the strategic focus,strategic measures and safeguard measures for the future business development.It is hoped that the systematic research in this paper can help J company ’s LNG business achieve healthy and rapid development in the future.