Research And Application Of Package Design For Pastry Series

China has a long history of pastry culture.Chaguo pastry bears the special memory of the Tang Dynasty.Through overseas integration and development,it has been continuously integrated,and has a deep origin with Japanese Heguo pastry,which continues to this day.Its variety is numerous and its production is exquisite,which is deeply loved by tourists.Nowadays,more and more people are paying attention to this refreshment and learning this skill.Based on the above background,this article established the research purpose of pastry packaging design with tea fruit cakes as an example,and conducted multi-dimensional professional exploration.Driven by the twoway drive of design demand and consumer market,currently,the traditional pastry packaging design style needs to be diversified,and the design ideas need to integrate Chinese and Western,introduce the past and bring forth the new,to form trendy packaging products.The continuous transformation and development of the market have affected people’s consumption concepts,and the requirements for pastry packaging have gradually increased.The role of packaging is not only to meet its basic use needs,but also to demonstrate its cultural value to promote consumption.The integration of cultural innovation into pastry packaging design is bound to become a trend in pastry packaging design.This article first summarizes the related products of tea fruits,investigates and analyzes their historical and cultural background and the current situation of the pastry packaging market,summarizes the cultural value and craft spirit of the products,and comprehensively investigates the cultural elements of story expression.Based on the perspective of the times,the design of combining pastry packaging with Tang culture and refreshment culture is taken as a starting point and its value is analyzed.Story feelings are formed from various aspects such as packaging design,refreshment culture,and historical context,and design opinions and plans are proposed for young consumer groups.Finally,through the design practice of tea fruit pastry packaging,a feasible idea and reference scheme for future pastry packaging design is provided.