Research On The Development Of Foreign Trade In China's Jewelry Industr

With China’s jewelry industry policy,the restrictions on the import and export,processing and retail of gold,silver and other precious metals have been loosened.As China’s jewelry industry has developed rapidly for the past 20 years,the industry scale has reached nearly 700 billion yuan,ranking the second in the world.Due to the traditional aesthetic of Chinese consumers for precious metals such as gold,and the influence of western culture that young people choose to buy diamond rings when they get married,China’s jewelry consumer market has formed a pattern of precious metals such as diamonds and gold,and the retail sales of gold and diamonds account for more than 60% of the total retail sales.In addition to the wearing function,gold and other precious metals also have the financial function and value preservation function.Therefore,the Chinese government always pays great attention to the import and export trade of gold and other precious metals,and there are more and more researches on the foreign trade of jewelry industry.This paper focuses on the analysis of China’s jewelry industry foreign trade status and its development process.Through a large number of data,literature analysis,this paper summarizes the characteristics of jewelry industry trade,and coming to a conclusion that the jewelry industry mainly export jewelry products,mainly import with jade and precious metal raw materials.Apart from that,this paper concludes that the development of China’s jewelry industry affects the jewelry industry foreign trade.The SWOT model is used to analyze the overall situation of the jewelry industry and the jewelry industry in Shenzhen as the entry point to analyse,and it is concluded that the jewelry industry is in the transition period of "de-manufacturing",which means the industrial chain dominated by processing and manufacturing is transformed to related supporting industries.Combined with the market analysis,the author puts forward suggestions for the foreign trade of China’s jewelry industry: active product innovation,build jewelry brands,optimize the structure of imported goods,hoping to provide a modest contribution to the future development of the jewelry industry.