Research On Implementation Strategy Of Micro Innovation In DY Shoe Industry From The Perspective Of User Experience

China’s "Fourteenth Five Year Plan" development plan and the 2035 long-term plan clearly put forward that it is necessary to maintain the position of enterprise innovation in the overall situation of China’s modernization drive,continue to implement the national innovation driven development strategy and the talent power strategy,to consolidate the dominant position of private enterprises in technological innovation,and to support the development of innovative small and medium-sized enterprises as an important subject of technological innovation.Due to the constraints of resources and capital,small,medium and micro enterprises are difficult to achieve disruptive innovation.Micro innovation has become an important innovation mode for small,medium and micro enterprises with its advantages of rapid market response,constant iteration and low trial and error costs.As the most important type of industry in the real economy,the traditional footwear industry is a classic industry that people can not do without,but also a fashion industry that needs continuous innovation.With the development of economy and the improvement of living standards,people have more demand for goods and services,showing a new type of consumer behavior characterized by personalization,diversification and high-end.The technological support brought by the progress of science and technology to the shoemaking enterprises,the deep integration of 5G,big data and other information technologies with the shoemaking industry,and the digital and intelligent transformation of the design,production,marketing and other links of the shoemaking industry have all promoted the shoemaking enterprises to actively innovate and seek change to achieve sustainable development.Based on the review of enterprise micro innovation theory,user experience theory and other documents,this paper first analyzes DY Shoes’ micro innovation practice in various development stages,analyzes DY Shoes’ development environment by PEST,and analyzes DY Shoes’ problems by using the method of literature research,interview,questionnaire and case analysis.Secondly,based on the perspective of user experience,it analyzes the implementation principles and elements of micro innovation,summarizes the implementation process of micro innovation,and puts forward specific implementation strategies on this basis.Finally,the full text is summarized and prospected.The main conclusions of this study are as follows:(1)The traditional shoemaking industry can achieve product update iteration through micro innovation to improve the user experience and promote the healthy and sustainable development of enterprises.(2)In the process of implementing micro innovation based on the user experience perspective,we should grasp four basic principles: user first,extensive penetration,rapid iteration and trial and error learning.(3)The micro innovation of the footwear industry can be carried out from the four dimensions of R&D,materials,technology and process,and the micro innovation development of the footwear industry can be realized by using a single strategy and a combination of multiple strategies.The proposal of micro innovation development strategy not only helps to solve innovation problems,but also enriches the theoretical vision of micro innovation and further broadens the theoretical system of micro innovation.At the same time,it is of great practical significance to provide reference and reference for the development of other shoe making enterprises.