Research On Development Strategy Of Bio-based Plastic Products Of XH Company

Since the Industrial Revolution in 1850,the "greenhouse effect" formed by global carbon emissions has caused global warming,increased extreme weather,and a huge impact on natural ecology and human economic activities.The problem of climate change and excessive carbon dioxide emissions needs to be solved urgently.The "double carbon target" has been proposed in 2020.How to balance energy conservation and emission reduction with economic development is particularly important for China,which is in the critical period of economic transformation.As an important part of the new materials industry,bio-based materials have advanced technology and stable cost,so they have been widely concerned in the world.Many countries in the world and our country have introduced a number of relevant strategic planning policies to clarify the importance of the development and development of bio-based materials.Compared with traditional materials,it can alleviate the consumption of non-renewable energy,meet the strategic needs of sustainable development,effectively reduce carbon emissions in the production process,and bring new economic growth points.XH company was officially put into production in 2019.Relying on the science and technology cluster area,as a "national high-tech enterprise","energy-saving advanced enterprise" and "bio-based industrialization leading enterprise",it actively responds to the call of the national "plastic ban order" and "control white pollution",focuses on the technology research and development of biomass energy and biomass materials,and deeply practices the concept of green development.Committed to the promotion and large-scale application of bio-based new material products,contribute to the local economy and national economy.XH puts forward the development strategy of vertical integration,and is committed to becoming a biomass product manufacturer from raw materials to terminal products in the bio-based plastics industry.At present,there is no corresponding product development strategy.In order to promote the implementation of the company’s integration strategy,this paper will formulate a product development strategy in line with the development needs of XH Company through the overall study.Enhance the competitiveness of enterprises.This paper is based on the product development strategy and the relevant theoretical knowledge of bio-based plastic product development,referring to the relevant literature at home and abroad,using PEST,Porter’s five force model,product life cycle theory,SWOT matrix,Likert five meter and other relevant analysis tools and theories to study and formulate the product development strategy of XH company.Main research contents: 1.Use PEST tools to analyze the external macro environment of XH company,use Porter’s five forces model to analyze the competitive environment of XH company,and analyze the prospects of bio-based plastics industry chain and industry life cycle,so as to summarize the opportunities and challenges faced by XH company.2.Analyze the internal environment of XH Company through internal resources and internal capabilities,so as to summarize the advantages and disadvantages of XH Company.3.Through the analysis of SWOT matrix,determine the strategic direction of product development of XH Company,and put forward the product development strategy of selecting and following.Combining with XH company’s own situation and industry environment,the reason why XH company chooses the following product development strategy is clarified.4.Clarify the goal and growth path of the pursuit-oriented product development strategy,make detailed plans for the short-term,medium-term and long-term development stages and work priorities of XH Company’s pursuit-oriented product development strategy implementation,and make development mode analysis and risk analysis of the pursuit-oriented product development strategy.V.To ensure the implementation of XH Company’s following product development strategy,formulate corresponding implementation measures and safeguard measures.Through the in-depth discussion and various analysis of XH company and biobased materials industry,it points out a more accurate and reliable direction for the company’s new product development,which has strong practicality and operability,and assists the enterprise to occupy the market with new products,consolidate the market and expand the market,and help the overall development of the enterprise.It provides a certain reference for the product development strategic planning and industrial development direction of similar industries.