Research On The Influence Mechanism Of Corporate Environmental Responsibility Perception On Employee Green Behavior

Steady and sound development of Chinese economy faces many challenges,and environmental problems such as environmental deterioration,resource depletion,global warming and water pollution are becoming increasingly serious.The government govern on environmental problems has risen to the national strategic height,and the theoretical circle has achieved fruitful results in the research of environmental governance.The new era has put forward new requirements for the environmental responsibility and sustainable development of contemporary enterprises,especially environmentally sensitive enterprises.As the dual subject of environmental pollution and environmental governance,more and more enterprises realize that the implementation of corporate environmental responsibility(CER)can not only conform to the trend of green development,but also help enterprises to gain competitive advantages and achieve sustainable development.However,the successful implementation of CER requires the joint efforts of all stakeholders,Employees are the major participants and practitioners of CER,their environmental awareness and green behavior play an indispensable role in promoting the green development of enterprises and relieving environmental pollution.how to change the environmental attitude of employees and stimulate their green behavior has become the focus issue of general concern in the theoretical and practical circles.Although previous studies have begun to focus on the impact of CER on employee attitude and behavior,few studies have explored the effects of different dimension of CER on employee green behavior.In fact,enterprises may implement symbolic CER rather than substantive CER for altruistic purposes.Therefore,This study believes that it is more consistent with the essential attribute of current Chinese enterprises to explore the effect of different dimension of CER on employee green behavior.In this regard,Based on social exchange theory,social identity theory and attribution theory,This research introduces green organization identification as a mediate variable and CER altruistic attribution as a boundary condition to build a research model to explore the influence mechanism of CER perception on employee green behavior.Regression data from 467 questionnaires were analyzed using SPSS26.0 and AMOS24.0.The results show that:(1)substantive CER perception positively affects employee green behavior;(2)symbolic CER perception negatively affects employee green behavior;(3)green organizational identification play a part of intermediary role between CER perception and employee green behavior;(4)CER altruism attribution positively moderates the positive impact of substantive CER perception on the green organizations identification,and negatively moderates the negative impact of symbolic CER perception on the green organizational identification.(5)CER altruistic attribution positively moderates the intermediary effect of green organization identification between CER perception and employee green behavior.and negatively moderates the intermediary effect of between symbolic CER perception and employee green behavior.This research comprehensively reveals the differentiated impact of different dimension of CER perception on employee green behavior,and enriches the relevant research of CER.At the same time,it provides a useful reference for enterprises to implement environmental management,enhance employees’ green organizational identification and stimulate employee green behavior.