Study On The Development Strategy Of Waste Classification Informationization Business Of Company X

With the increase of social and economic development,the production of domestic waste in China is increasing significantly.To solve the problem of "rubbish siege",national ministries and commissions have promulgated relevant laws,regulations and policy documents for waste separation.As one of the 46 key pilot cities for waste separation,the Shenzhen implemented "Regulations of Shenzhen Municipality on Supervision of Household Waste Sorting" in September 2020.It is improve the waste separation system,which based on the rule of law,government promotion,universal participation,and local adaptation,as well as comprehensively promote the work of domestic waste separation in Shenzhen.However,as the traditional waste separation operation mode is repeatedly constrained,it is increasingly necessary to innovate the system and mechanism of garbage classification through Internet technology reform,solve the pain points and difficulties encountered in the traditional garbage classification mode of operation,and realize the whole-process management of household garbage through innovative information means..With the increasing attention of local governments,the market demand for waste separation information technology business will also expand rapidly.Therefore,the waste-sorting information technology business has become a popular track in Shenzhen’s environmental protection industry,and the market demand for waste-sorting information technology-related enterprises has increased dramatically.Company X,the subject of this paper,is mainly engaged in rubbish sorting-related business and has initially developed a complete set of rubbish sorting information management platforms,trying to achieve business growth through the track of rubbish sorting information.However,many internet companies,traditional sanitation companies,and rubbish sorting operation companies also scent out the business opportunities,hoping to achieve business expansion and quickly seize the market through the organic combination of internet and rubbish sorting.In this highly competitive market environment,Company X urgently needs to formulate a strategy for the development of a waste separation information technology business according to the market environment.This paper firstly analyses the external environment of Company X’s waste separation business through PEST analysis and Porter’s five forces theory,secondly analyses the strengths and weaknesses of the internal environment of Company X’s waste separation business,and finally determines that its development strategy is a growth strategy(SO strategy)through a SWOT matrix analysis.The company also developed a strategic plan to guarantee its growth strategy.Choosing a scientific development strategy for Company X’s waste separation information technology business,will enable it to stand firm in this increasingly competitive waste separation market environment,and also provide a reference for other waste separation enterprises to develop their strategies.