Research On The Application Of Traditional Cantonese Opera Costume Cultural Elements In Cultural And Creative Product Desig

With the progress of the global digital era and the rapid economic development of the Guangdong-Hong Kong-Macao Greater Bay Area,the craft of making traditional Cantonese opera costumes has been severely impacted,with machine-based mass production gradually replacing traditional manual workshops and many manufacturers of traditional Cantonese opera costumes beginning to use machine embroidery for mass production,causing a huge crisis to the development of traditional Cantonese opera costumes.The Guangzhou Cantonese Opera Theatre is committed to building a base for revitalizing Cantonese opera and a cultural centre for the world’s Cantonese opera,vigorously promoting the art of Lingnan,and has commissioned the School of Fine Arts and Design of Guangzhou University to develop a cultural product concept design using the cultural elements of traditional Cantonese opera costumes as the cultural carrier.Through field research of major Cantonese opera cultural and creative product shops online and offline,the following problems exist: the lack of cultural elements derived from traditional Cantonese opera costume cultural and creative products,the serious homogenization of product carriers and the superficiality of cultural elements.In order to optimize the cultural and creative products market of Guangzhou Cantonese Opera,developing cultural and creative products with temperature and depth is an important way to transform and upgrade the cultural elements of traditional Cantonese Opera costumes.The cultural elements of traditional Cantonese opera costume are a rich and colorful part of the Chinese traditional costume system,with a unique Lingnan flavor.It tells the history and focuses on the future.Modern design can draw inexhaustible sources of inspiration from traditional Cantonese opera costumes.Traditional Cantonese opera costume patterns contain a wealth of reference art forms,such as pattern shapes,production techniques,color schemes and embroidery materials,which provide rich resources for innovative design of cultural and creative products.This paper will explore the application of cultural elements of Traditional Cantonese opera costumes in the design of cultural and creative products from three perspectives: the source of creativity,the product carrier and the design method.Firstly,the creative sources include two parts: the artistic characteristics of traditional Cantonese opera costumes and the current situation of traditional Cantonese opera costume cultural and creative product design,extracting cultural elements and summarizing the existing problems of cultural and creative products;secondly,the product carriers are mainly classified from three perspectives: "people and objects","objects and environment" and "people and environment".Finally,sorting out the existing cultural and creative product design methods,and on this basis,selecting the methods suitable for the traditional Cantonese opera costumes culture,taking the "big reliance" in traditional Cantonese opera costumes as an example for innovative application practice.