Research On Cultural Creative Design Of Nantong Banharrier Kite

The Nantong board harrier is the only kite on our planet that can play music in the air.It combines a comprehensive beauty that cannot be replaced by any other technical form,and brings together the wisdom of generations of artists who have practised in the river and sea for thousands of years.In its future-oriented development,the Nantong kite harrier faces many challenges.The paper summarises and analyses the current state of its development and the difficulties it faces in today’s market environment,and explores and analyses ways to develop traditional handicrafts in the current society,providing new ideas for the inheritance and development of traditional folk crafts through cultural and creative product design and experience design.The first part discusses the background and significance of the chosen topic,the current situation of domestic and international research,the research method and the innovation of the research;the second part traces the roots of the Pan Harrier kite culture,summarises the subject matter classification and production techniques of the Pan Harrier kite,analyses and summarises the artistic characteristics of its shape,whistle and colour,and horizontally compares the similarities and differences with kites from other regions;the third part clarifies The fourth part conducts a field research on the Nantong Ban Harrier kite,and conducts a market research on the Ban Harrier kite’s cultural and creative products,and summarises the difficulties and challenges faced by the Ban Harrier kite,so as to lay a foundation for the subsequent cultural and creative design of the Ban Harrier kite.In the fifth part,the positioning of the creative design of the Ban Harrier kite,the design strategy of the Ban Harrier kite and the process and application of the design.As an intangible cultural heritage of China,the kite is a treasure of national craftsmanship and has great artistic value.Through the creative design of the artistic elements of the Pan Harrier kite and the integration of the culture of the intangible heritage into the experience design,it can not only effectively alleviate the current problem of the dissemination of the Pan Harrier kite among the youth consumer groups and play the function of protecting and promoting the traditional culture,but also enrich the characteristics and creativity of the current product design of the intangible heritage + cultural tourism in China,push the boundaries and contribute to the development of the domestic original intangible heritage cultural and creative design field.The project will bring new perspectives and references to China’s NRM design.Through the "camping +" approach,the combination of non-heritage and tourism,the integration of cultural tourism to help the living heritage of non-heritage,let more people feel the charm of the kite culture,while promoting the development of cultural tourism integration of cultural and creative industries.