Research On The Development Strategy Of Yueyang Yuhua Glass Products Co., Ltd

In the context of economic globalization and industry transformation and upgrading,as a traditional manufacturing enterprise,glass packaging container manufacturing enterprise faces severe problems,for instance,saturated domestic market,slow growth,and more and more fierce competition among enterprises.At the same time,due to the high energy consumption,carbon emissions,and the increasingly strict environmental regulations,energy conservation and emissions reduction has become the consensus of glass packaging container industry.Therefore,glass packaging container manufacturing enterprises need to actively adapt to the market environment according to their own reality and use resources in a reasonable manner,so as to seek a suitable development path for enterprises.In addition,faced with the urgent need to solve the problems,Yueyang Yuhua Glass Products Co.,Ltd.is no exception.Taking a glass packaging container manufacturing enterprise-Yueyang Yuhua Glass Products co.,LTD as the research object,on the basis of study on strategic management theory and research of glass packaging container industry at home and abroad,the thesis combed the basic situation of Yuhua Glass Products co.,LTD.Firstly,combined with PEST analysis and porter’s five models,an in-depth and comprehensive analysis was carried out through five perspectives of the company’s political and legal,economic,social,cultural and technological environment,and the threat of potential entrants the company faced,bargaining power of suppliers,substitution ability of substitutes,customer’s bargaining power and the competition caused by the industry competitors respectively,and then the external opportunities and threats facing the enterprises were summarized through the analysis of the internal resources and ability of enterprise,identifying the company’s strengths and weaknesses.Secondly,SWOT matrix analysis was used to form the SO strategy(growth strategy),ST strategy(diversification strategy),WO strategy(turnaround strategy),and WT strategy(defense strategy).On this basis,the development vision and mission of the company were discussed carefully,the company’s future development goals were formulated,and the development strategies of the company,business and functional layer were determined.Finally,this thesis also defined the overall idea and specific steps of the strategy implementation,put forward specific safeguard measures,and predicted the effect of the strategy implementation.In accordance with an in-depth analysis of the development problems faced by a traditional glass products company,the thesis intends to make a targeted development strategy,pointing out the direction and path for the future development of the enterprise.In addition,it also has reference significance for similar enterprises in the same situation.