Research On ’Erren Zhuan’s’ Costume From The Perspective Of Visual Culture

Today,the public’s pursuit of visual senses is more urgent than ever.People are trying to visualize all non-visual things,vision has already stood out from the five senses,and become an important way for the public to observe and understand the world.And when visualization begins to dominate the performance of cultural activities,local folk culture will also be presented to people through various new channels.‘Erren Zhuan’ costumes are the visual presentation of Northeast folk culture.‘Erren Zhuan’ costumes have multiple functions such as stimulating the audience’s interest,conveying the emotions of the characters,and creating a plot atmosphere.These functions are dispersed to the color,texture,pattern and style of the clothing to form the aesthetic information conversion between the audience and the clothing,and at the same time subtly inherit the local folk culture.With the advent of the new century,the cultural industries derived from ‘Erren Zhuan’ costumes,such as souvenirs,prop models,paintings,and exhibition hall columns,all highlight the visual elements of ‘Erren Zhuan’ costumes.This is a modern development trend of ‘Erren Zhuan’ clothing and even‘Erren Zhuan’.However,the traditional ‘Erren Zhuan’ costumes have conflicted with the postmodern visual needs of the audience.The arrival of the new media era has made the local ‘Erren Zhuan’ costumes open to the public.In order to cater to the visual market,the local ‘Erren Zhuan’ costumes have gradually lost their original roles.Like an opera,"one corner and one suit",the rural atmosphere also gives way to "elegance",and the connotation of folk culture also "gives way".Moreover,some ‘Erren Zhuan’ costumes have begun to tend to be spectacle-like in design,which is a kind of visual rigidity and a lack of aesthetics.Therefore,while the media promote ‘Erren Zhuan’,it is necessary to re-discover the folk custom connotation and wild feelings contained in ‘Erren Zhuan’ costumes,avoid stereotyped visualization,start from the audience’s psychological and visual needs,and establish a comprehensive protection and development mechanism.In this way,we can examine the inheritance and development of ‘Erren Zhuan’ costumes from the perspective of visual aesthetics and development,answer how to make ‘Erren Zhuan’ costumes live in today’s society,how to avoid the vicious circle of visual rigidity,and provide direction for the development and protection of ‘Erren Zhuan’ costumes on this basis.It provides an effective reference for the question of how ‘Erren Zhuan’ clothing can be revived from mottled.This article is divided into six parts.The first part introduces the background of topic selection,significance of topic selection,literature review,research content and innovation points,and defines related concepts.The second part discusses the changing history of‘Erren Zhuan’ costumes,distinguishing it from ‘Erren Zhuan’ libretto and movements,and dividing it into five main periods of development.It also studies the changes of‘Erren Zhuan’ costumes in different periods,and analyzes the roles played by folk culture changes and public demand in ‘Erren Zhuan’ costume changes.The third part discusses the classification of ‘Errenzhuan’ clothing and its artistic connotation.The latter is discussed in four categories: color,shape,quality,and painting.The fourth part conducts an in-depth discussion on how the ‘Errenzhuan’ costumes specifically present local folk customs.The fifth part analyzes the existing situation of ‘Errenzhuan’ clothing,analyzes the influencing factors that cause the positive evolution and development dilemma of ‘Errenzhuan’ clothing,and puts forward the countermeasures to solve the development dilemma of ‘Errenzhuan’clothing.As an important carrier of Northeast folk culture inheritance,‘Erren Zhuan’ clothing has the function of displaying local aesthetics and interpreting local life.The study of‘Erren Zhuan’ costumes and its folk culture connotation is of positive significance to the understanding of Northeast folk culture,and at the same time,it is of great value to promote the excellent traditional Chinese culture and promote the vigorous development of intangible cultural heritage protection.