Research On Beverage Packaging Design Based On Environmental Protection Concept

Since the 21 st century,the global science and technology level are in the stage of rapid development,bringing development and progress to the social economy and culture,but also causing great pollution to the global ecological environment.Environmental protection is closely related to people’s work and life.The concept of environmental protection has been incorporated into our lives and a new way of life and attitude has been formed.The design of beverage packaging should follow the concept of environmental protection and actively innovate.Gangnan orange,as one of Jiangxi’s business cards in the national popularity.Among the many drinks,orange juice drinks are very popular with consumers because of their unique flavor and taste.But orange drinks are stuck in a rut: single packaging design,a lack of diversity in material choices and an over-reliance on chemicals to extend the shelf life of orange ingredients needs to be improved.This article will take the environmental protection idea as the core theme,analyzes and discusses how to apply the new design ideas such as "zero packaging" and "zero waste" to the packaging design of the juice brand "Xi Jue",which is based on Gannan orange.This paper mainly discusses the concept,principle and characteristics of zero packaging design.Secondly,the development situation of beverage packaging in China is introduced,and the challenges of beverage packaging in China are pointed out through the analysis of excellent examples at home and abroad.Based on the principle of zero packaging design,the product characteristics of orange juice beverage packaging have been studied in depth and related work has been carried out in design practice.In addition,according to different consumer demand,fruit juice drinks market research.Finally,based on the consumer demand,product characteristics and zero packaging design concept,the beverage packaging design of Gangnan orange juice brand was studied and practiced.